Embracing all Things Ground Support

Guest Editorial Embracing all Things Ground Support By Richard Rowe June 2001 Well, okay, it’s not really a guest editorial. It’s more of an inside job. I have muscled in on our popular guest editorial column to tell you a little more...

It is a fascinating combination of two increasingly global brands. GlobeGround has spread its reach all over the world, while Servisair stepped beyond its traditional European and Scandinavian territory into North America in January last year (see "All the Right Moves, GSE Today, April 2001).

Clearly, Penauille’s latest acquisition suggests substantial revenue synergies from global branding and key account management as well as cost synergies gained from the enlarged operations. The combination also has strong implications for changes in equipment and systems procurement (as will the ongoing positioning of other major ground handlers).

The world of ground handling has truly shifted from the old days of airport monopolies (mostly in Europe), and small, local, independent operators. Interestingly, the rumblings from GlobeGround HQ suggest that industry consolidation will continue and that the GlobeGround/Servisair combination intends to actively participate in that consolidation.

Needless to say, GSE Today will be in attendance at the annual GlobeGround press conference in Frankfurt, Germany on June 7. It is another demonstration of how serious we are about improving our coverage of this market. With three senior editors in North America and writers around the world, GSE Today will provide information on everything from the marketing and buying of ground handling services to the very latest in ground support equipment developments.

All I ask is that you help us continue to get under the skin of this industry. Whether you are ground equipment or ground service buyers or sellers please talk to us when our editors come calling. Your input and your organization will gain exposure to the best possible audience of buyers and sellers around the world.

Remember, GSE Today is now the most widely read ground support publication in the world with more than 15,000 individual subscribers in 200 countries, and a pass along readership of over 70,000. This includes the key decision-makers that purchase ground support services and equipment. I look forward to working with you, and making GSE Today an even more comprehensive information source where ground equipment and ground service developments sit side-by-side.

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