Wichita's Mid-Continent Airport Begins a New Marketing Campaign

A new marketing campaign -- aimed at bringing more travelers to Wichita's Mid-Continent Airport -- begins today.

The campaign is targeted at people who use airports outside the state and encourages them to fly out of Wichita, said Jessica Johnson, the city's marketing director.

The campaign will use television, radio, newspaper, billboards and pop-up ads on popular travel Web sites.

Travelers booking on Web sites such as Expedia and Orbitz, for example, will get a pop-up ad urging them to use the Wichita airport when they type in Kansas City as a departure city.

And a billboard on the way to Kansas City will read "If You'd Flown Mid-Continent, You'd Be on a Plane Already."

Various stages of the campaign begin at staggered dates through Aug. 1. Print ads begin today.

The $500,000 campaign will be paid for from the airport's budget, which comes from airport passenger and usage fees. The campaign was designed by Sullivan Higdon & Sink.

Planners decided the campaign was needed after a survey of area travelers found that many of them did not realize they live closer to the Wichita airport but drive outside the state to catch flights, Johnson said.