Delta Launches Redesigned Web Site

Aug. 1, 2005
Delta has been trying to encourage more customers to buy tickets on Delta.com, even offering 1,000 bonus miles to members of its frequent flier program who do so.

ATLANTA (AP) -- Delta Air Lines Inc., the nation's third largest carrier, launched a redesigned Web site Monday as part of its effort to improve efficiency and customer service.

Delta has been trying to encourage more customers to buy tickets on Delta.com, even offering 1,000 bonus miles to members of its frequent flier program who do so.

The airline said the new site gives customers more control over online ticket changes, seat assignments and check in; the ability to cancel certain tickets within 24 hours; the ability to calculate award mileage; more international award travel booking capability; and the ability to check in when connecting from Delta to certain other airlines.

Delta, which is trying to avoid bankruptcy amid persistently high fuel costs, said more than 10 million tickets are expected to be issued on the Web site in 2005 compared to 7 million in 2004.