WASHINGTON--(BUSINESS WIRE)--Aug. 4, 2005--Airports Council International - North America (ACI-NA) today announced the winners of its 2005 Excellence in Marketing and Communications Contest. Denver International Airport received the Peggy G. Hereford Overall Award for Excellence, widely recognized throughout the airport industry as the highest honor an airport can earn in the marketing and communications field. The official presentation to Denver will be held Wednesday, Sept. 21, during the Chairman's Honor Luncheon at the ACI-NA 14th Annual Conference & Exhibition in Toronto.
The Hereford award recognizes creativity in illustrating the airport's message, effectiveness in connecting with audiences, and the overall scope of the airport's effort in marketing and public relations. The award's goal is to spotlight the commitment and dedication of the winning airport's accomplishments in marketing and communications.
"Denver used its tenth anniversary as an opportunity to 're-launch' the airport and reposition their brand in the community. Their efforts, focusing on the 'Den is Ten' theme across virtually all of Denver's communications programs, provided the airport the ability to leverage the milestone anniversary for maximum media coverage and community interest," said Juliet Wright, ACI-NA's senior director of public affairs. "Their entire campaign was sleek, clean and effective, and I can't think of a better way for Denver to celebrate its tenth anniversary," she continued.
In addition to winning the Hereford Award, Denver took first place in five categories: Newsletters: Black/White or Email; Special Events; Corporate Branding Campaigns; Creative Innovations - Technology; and Video and Film Productions. The airport received two second place awards representing excellence in Press Kits and Public Relations Campaigns; and also received a third place award for Radio Advertising.
Denver International Airport was one of 54 airports and airport authorities that submitted entries in the contest, which encompasses categories that recognize work in marketing and public relations and provides airports the opportunity to be honored for the quality of their work. Award categories cover a wide range of media including brochures, advertising, marketing and public relations campaigns, newsletters, special events, video and film productions, and websites.
"The competition among airports for this prestigious award is intense, and to win it is extremely exciting for all of us at Denver International Airport," said Vicki Braunagel, Denver's Co-Manager of Aviation. "Our 10th-anniversary celebration focused on recognizing the hard work and support of the community and our employees in getting Denver International Airport built and operating, and this award is a fitting tribute to that hard work and dedication."
Listing of Winners by Airport
HM (Honorable Mention)
Some 43 airports to be recognized at annual meeting in Kansas City
There are few awards that specialize in recognizing excellence in overall marketing efforts
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