Wichita Opens Bid for Airport Marketing Campaign

The City of Wichita is looking for a new marketing and image campaign for Mid-Continent Airport.

The city has put out a request for proposals for a Wichita- or Sedgwick County-based advertising, creative or marketing agency to help promote the airport as Kansas' "airport of choice for convenience, service and fares."

Sullivan Higdon & Sink, a Wichita advertising agency, has had the contract for two years. Its contract with the city has expired.

The Greteman Group had the contract the first year. There was no renewal option in that contract, said city spokeswoman Jessica Johnson. SHS' one-year contract had a one-year renewal clause.

The new contract will be for one year with two possible additional one-year renewals.

Johnson said the city is not setting a specific budget for the campaign. It set aside $250,000 the first year, $350,000 the second year and $400,000 the third year.

This time, "we're just going to see what they come up with and see what they suggest we spend," she said.

The current campaign has focused on TV commercials the past six months and stresses how people can save time and money by flying from Mid-Continent instead of driving to other airports.

"I do think we are all ready for new creative because this campaign has run its course," Johnson said.

The city has been happy with SHS' work, Johnson said. Although its current contract is expired, SHS can submit a new proposal, she said.

Lathi de Silva, corporate communications manager at SHS, said the agency received the request for proposals Friday and was evaluating whether it will submit a new plan.

"We certainly have enjoyed working with them," she said.

Initial proposals are due by Jan. 13.

Wichita Eagle

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