PTI has posted information from airlines about low fares on its Web site for several years, but now it has asked several groups to help it distribute emails about low fares offered by its carriers.
The groups that are helping with PTI's Fare Deal E-Flash are The Piedmont Triad Partnership, Winston-Salem Business Inc., The Greensboro Chamber of Commerce and Action Greensboro.
"We're working with the High Point Chamber and the Winston-Salem Chamber to bring them on board," said Stephanie Freeman, the airport authority's marketing coordinator.
She said that the groups have a much bigger contact database than the airport.
"The idea here is to let people in the Triad know that we have some good fares," she said.
Traffic on PTI's Web site increases about 35 percent on Wednesdays after the emails are sent, Freeman said.
The new lower airfares by US Airways Group Inc. at Piedmont Triad International Airport have been well-received, but it's not clear yet what effect they are having on traffic at the airport.
All carriers serving PTIA except Northwest and Delta airlines had better boardings last month compared to May 2005.
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