D/FW AIRPORT -- Pepsi-Cola plans to install two children's play areas called the Pepsi Landing Zone in Terminals B and C at Dallas/Fort Worth Airport.
It's just the latest example of how airports and corporate sponsors are teaming up for more unusual advertising in terminals.
The play areas, which cost Pepsi a total of $190,000, would be co-branded with the Pepsi and D/FW Airport names. The contract for the play areas would expire in 2011 with Pepsi's soft-drink sponsorship at the airport.
The play areas would be D/FW's first. Baltimore/Washington International and airports in Boston and Tampa, Fla., among others, have playgrounds.
D/FW's play areas would be in the middle of each terminal, across from food courts.
Several airport board members praised the idea.
"Kids get so impatient, so this really adds a family environment to the terminals," Lillie Biggins said at Tuesday's committee meeting.
The full board is expected to approve the deal Thursday.
D/FW has also signed advertising deals with Samsung that allow the Korean electronics maker to place its unusual advertising in Terminal D: a 12-foot-tall, rotating molded hand holding a Samsung cellphone.
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