How Delta Won the Fight Against US Airways
The creditors' decision came after an efficient campaign by Delta to torpedo the offer both publicly and behind the scenes.
2. Drew attention to workers' opposition through rallies and 'Keep Delta My Delta' buttons.
3. Emphasized signs of progress in its recovery effort, such as worker recalls.
4. Got state and national politicians on board, raising doubts about whether federal regulators would ever approve the deal.
5. Arranged $2.5 billion in backing for its stand-alone plan, which it announced just before the creditors' decision.
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