Just in case you don't get enough advertising from those in-flight magazines as you descend into Atlanta's Hartsfield-Jackson International Airport, a London advertising agency has a treat for you.
The agency, Ad-Air, plans to install huge ads --- the size of three football fields --- on the ground near Hartsfield-Jackson along the flight paths of the world's busiest airport.
Agency officials said the sky-facing ads are intended for passengers gazing out the windows as their planes approach Hartsfield-Jackson to land. About 86 million passengers a year pass through the airport.
The agency plans similar ads near airports in London; Paris; Geneva; Los Angeles; Tokyo, and Abu Dhabi, United Arab Emirates, beginning with Abu Dhabi next month.
Kate Rosser, a London-based spokeswoman for the public relations firm that represents Ad-Air, said the ads near Hartsfield-Jackson could be in place by early next year. She said several sites along the flight paths to the airport have been placed under contract, but she did not know their locations.
"We can't say who will be advertising on any of them yet," Rosser said during a telephone interview Tuesday.
Rosser said the ads will be on private property and will easily be visible to passengers on flights approaching the airport. Hartsfield-Jackson officials said they had not heard of the plan.
The giant ads, Rosser said, will be printed on a fabric mesh-type material that will be suspended just above the ground, facing skyward.
