The Paradies Shops Ventures Into the Blue

Awarded contract at new JFK Terminal 5


ATLANTA , Aug. 5 /PRNewswire/ -- The Paradies Shops -- known within the industry as the "Best Airport Retailer" -- has recently been awarded a contract to bring exciting retail concepts to JetBlue Airways' new Terminal 5 at John F. Kennedy International Airport (JFK). Opening October 1, 2008 , Terminal 5 will feature an engaging mix of exclusive national brands and Big Apple-inspired stores -- to include New York's own Sports Radio 66 WFAN -- sure to complement the terminal's state-of-the-art design that puts customers first.

"The Paradies Shops is proud to partner with JetBlue in bringing these national and local concepts to the traveling public at JFK's new Terminal 5," said Gregg Paradies , president and CEO. "Innovation and culture are two core values we share with JetBlue, and we welcome the opportunity to assist them in bringing humanity and service back to air travel."

JetBlue's Terminal 5 will be highlighted by the following stores:

WFAN "The Fan"

Recognized by the locals as "The Fan," The Paradies Shops is thrilled to have entered into an exclusive licensing agreement with the world's first 24- hour all-sports radio station, Sports Radio 66 WFAN, in turn bringing the magic of this all sports radio station to JetBlue's Terminal 5. This all- sports store will feature continuous sports news echoing from the speaker. The store will offer an exciting assortment of New York teams' licensed merchandise -- customers and fans alike will be seeking out this one-of-a-kind destination.

CNBC News New York

CNBC is the world leader in business news providing real-time financial market coverage and business information to more than 340 million homes worldwide. This Paradies exclusive combines the ultimate in convenience, merchandise selection, service, store design, and entertainment. Travelers will get today's news today by viewing multiple flat screens strategically located throughout the store as well as utilizing the Internet kiosk. The store will feature Read & Return and Press Express.

LACOSTE

Recognized by its green crocodile logo, LACOSTE offers a thriving, globally-recognized collection of apparel and other merchandise for men, women and children. The LACOSTE line for the JetBlue traveler will feature active sports and casual sports wear, and the more sophisticated Club line, as well as cologne/perfume, footwear, watches and leather goods.

Brighton Collectibles

The Paradies Shops is proud to offer JetBlue customers Brighton Collectibles, another company exclusive and one of the most popular ladies accessory brands in the country. One of the top five most successful ladies brands on the Internet, Brighton keeps company with other luxury brands such as Prada, Chanel, Burberry, and Coach. Built on an outstanding reputation by providing the most remarkable handmade merchandise of the finest quality and offering it in the most beautiful environment, Brighton is sure to dazzle the distinct new Terminal 5 design while at the same time attracting travelers, flight crew and airport employees.

BlueSky Traders

Tailored for the JetBlue audience, this Paradies news operation is dedicated to serving hurried travelers and assisting them with their purchases in an efficient and stress free manner. At BlueSky Traders, it's all about convenience and speed of service. With an extensive merchandise assortment to include news, magazines, books, convenience items, snacks, sundries, bottled water, soft drinks, and souvenirs, customers will appreciate a clean and enjoyable atmosphere. Featuring Read & Return and Press Express, this travelmart will offer customers a one-stop shopping experience for the convenience items they're seeking.

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