SALT LAKE CITY , Nov. 11 /PRNewswire/ -- Clear Channel Interspace Airports brings DoubleTake Marketing and its creative and innovative advertising medium to the Kansas City International Airport as part of their commitment to provide airports with emerging advertising technologies. "Interspace is very excited to partner with DoubleTake on this project and we look forward to enhancing our overall advertising program at the Kansas City International Airport. The new type of advertisement will create a sense of ownership for the advertisers and it will successfully get the advertisers message across to all travelers," says Andrew Kuncio , properties manager for Clear Channel Interspace Airports.
As thousands of passengers gather in the baggage claim every hour, The ADspressive(TM) Graphic allows the advertiser to display a large banner on the moving portion of the baggage carousel, reaching a captive and highly sought after demographic.
"Baggage Carousel Advertising is unique, as it is the only medium where travelers stop to watch the advertisements while awaiting their luggage to arrive from the plane. In addition, friends and family meeting the traveler also view the moving ads, exponentially increasing the exposure of our advertising clients," says DoubleTake Marketing Co-founder and COO, Zack Clark .
About the Ad Graphics:
"This unique new medium is primarily used for branding, and to complement other Out of Home Advertising messages and can be an incredibly creative, moving advertisement," says Mike Gleeson , Co-founder and CEO for DoubleTake Marketing. Creative is provided by the advertiser and can either be a modification of existing ad campaigns, or tie into the airport and/or travel theme.
Isle of Capri Casino and Harrah's North Kansas City are among the first advertisers to take advantage of Baggage Carousel Advertising in Kansas City Airport. "Isle of Capri Casino is excited about being one of the first to welcome travelers to Kansas City ! It's about Fun and Excitement and we think Kansas City and the Isle of Capri have both!" said Brian Watts , Vice President/General Manager of the Isle of Capri Casino Kansas City
These two companies are taking advantage of the early exposure that this new medium brings. Each advertiser has fully branded a carousel by commissioning advertisements which cover the entire moving surface of the carousel, as well as placed a handful of smaller ads covering a 30-foot portion of other carousels throughout the airport.
Future Plans for Baggage Carousel Advertising
With about half of the carousels in Kansas City still available for 2009 advertising campaigns, Kansas City is the launch pad for the program offered between CCIA and DoubleTake Marketing as they bring this new technology to the network of airports represented by Clear Channel. Watch for this new medium to take off in an airport near you throughout 2008 and 2009.
Airport Advertising allows companies to reach a highly sought after
demographic. According to a 2004 Arbitron Study, airline travelers are 80%
more likely to have an annual household income in excess of
Airport advertising is the ideal location for companies trying to reach the technology early adopter, the business decision maker, the movie-going audience, luxury auto enthusiasts and consumers of luxury goods such as jewelry and high-end services. (Arbitron 2004)
About DoubleTake Marketing