American Airlines Targets U.S. Hispanic Consumers With Launch of National Advertising Campaign

Print and Broadcast Ads Seek to Bring More Latinos to American Airlines FORT WORTH, Texas , June 10 /PRNewswire-FirstCall/ -- American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an...


And customers can book their travel or check their mileage account balance by visiting American's Web site at www.AA.com; enroll in the AAdvantage program at www.aa.com/enroll, or go to www.aa.com/mismillas, if they prefer Spanish, to check on their miles or enroll.

About the AAdvantage Program

The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

About AA.com

With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.

About American Airlines

American Airlines, American Eagle and AmericanConnection(R) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(R), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

About Zubi Advertising

Zubi Advertising Services, Inc. is a full-service and independently owned Hispanic agency in the U.S. with a proven 36-year track record of award-winning U.S. Hispanic Market branding campaigns. Headquartered in Miami with offices in Detroit , Los Angeles and Dallas , Zubi Advertising has projected billings of $175 million in 2009. Zubi Advertising is proud to serve its extensive client list, which includes American Airlines, Ford Motor Company, JP Morgan Chase, Lincoln Mercury, Olive Garden, SC Johnson and Winn -Dixie among others. Zubi Advertising has grown organically to 122 employees who are dedicated to enhancing the image of the Hispanic culture and the advertising profession through their actions and work. For more information, please visit www.zubiad.com.

AmericanAirlines(R) We know why you fly(R)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines



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