JetBlue Airways Unveils First Sports-Branded Aircraft in Honor of the Real Salt Lake Major League Soccer Team

- To celebrate, one-day sale fares as low as $49 (a) each way from Salt Lake City to Long Beach /L.A. or San Diego or $99 (a) to New York (JFK) are available at www . - -- Value carrier is the Exclusive and...

- To celebrate, one-day sale fares as low as $49 (a) each way from Salt Lake City to Long Beach /L.A. or San Diego or $99 (a) to New York (JFK) are available at -

-- Value carrier is the Exclusive and Official Airline for both Real Salt Lake and its state-of-the-art Rio Tinto Stadium --

SALT LAKE CITY , June 12 /PRNewswire-FirstCall/ -- As part of its multi-year partnership with Real Salt Lake (RSL) Major League Soccer team, value carrier JetBlue Airways (Nasdaq: JBLU) today unveiled its first ever, sports-branded aircraft designed to capture the energy, movement and excitement of soccer. JetBlue became the Exclusive and Official airline of both RSL and its Rio Tinto Stadium, named in 2008 by as one of 10 new "Super-Stadiums" worldwide, earlier this year.

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To celebrate, JetBlue is also offering customers and soccer fans special one-day sale fares between Salt Lake City (SLC) and Long Beach /L.A. or San Diego for $49 (a) each way and as low as $99 (a) between SLC and New York's John F. Kennedy International Airport. Travel must be booked online at by 11:59 p.m. MT today, Friday, June 12 , and take place on Tuesday and/or Wednesday between June 23, 2009 and August 26, 2009 . Other restrictions apply (a).

"Real Salt Lake's impact on the game and the diverse, brand-loyal and family-oriented fan demographic of Major League Soccer align well with JetBlue's brand," said JetBlue CEO Dave Barger . "We're proud to debut our first sports-branded aircraft in the spirit of soccer, in a city that is home to more than 2,000 JetBlue Crewmembers."

"This is a partnership that puts Real Salt Lake shoulder-to-shoulder with some of the biggest brands in sports," said SCP Worldwide Founder and Chairman Dave Checketts , referencing the airline's relationships with other professional organizations. "For this club to have its name on JetBlue's first-ever sports-branded plane provides a wonderful opportunity for us to be associated with a company that we aspire to be like and one that shares many of our same values - primarily customer service and tremendous value - and affords us a unique platform that very few sports franchises enjoy."

"It is truly an honor for the Real Salt Lake identity, brand and colors to be utilized in this way," said RSL Head Coach Jason Kreis , one of the league's pioneers and author of 108 career MLS goals. "For our partner, JetBlue, to make such a bold commitment to soccer in the United States , and for RSL to be the first-ever American soccer team recognized in this fashion, speaks volumes about our ascending profile in Salt Lake and in the U.S."

All players traveling for the team's game tomorrow against the Los Angeles Galaxy, as well as team President Bill Manning , Head Coach Jason Kreis and "Leonardo" The Lion will be on-site today with JetBlue's CEO Dave Barger to unveil the aircraft, which was designed by JetBlue's General Manager of Brand Design, T.J. McCormick . The aircraft features a custom illustration, created by artist John Wilkinson , of a Real Salt Lake soccer player in action with the team's cobalt blue, claret red and gold colors throughout, bringing the partnership to life in an engaging and memorable way.

JetBlue has served Salt Lake City International Airport since November 2000 and currently offers non-stop service to Los Angeles (Long Beach ), and New York (JFK) and San Diego . Other MLS cities accessible via connecting service from Salt Lake include Boston , Chicago , San Jose, Calif. , and Washington, D.C. Salt Lake City customers have convenient connecting service to 28 additional destinations on JetBlue.

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