Virgin America Announces Enhancements to Red(TM) Entertainment Platform

SAN FRANCISCO, Aug. 20 /PRNewswire/ -- Virgin America, the award-winning airline, today unveiled software upgrades to its Linux-based Red(TM) system that allow for more content and even greater functionality and speed. Guests flying at 35,000 feet can use the touch-screen at every seat to order menu items, play games, shop or watch content from the largest entertainment platform in the U.S. skies - at speeds up to 25 percent faster than before. In addition to an expanded entertainment lineup, the Red upgrades enable new Shop offerings and more user-friendly functions like e-mail receipts for onboard purchases. Later this year, the upgrades will also enable Red to debut more new features, including a new TV channel lineup, a "Best of the Web" category, and an expanded Shop platform.


"We're continuing to invest in our unique, high-tech amenities in order to deliver an unrivalled value for our guests," said Porter Gale, Vice President of Marketing for Virgin America. "Our mission is to reinvent domestic air travel by offering travelers more choices and amenities, rather than fewer - all for low fares. With these latest enhancements, we're continuing to make good on our promise to deliver an industry-leading product at a great price - and we've even implemented a few suggestions made by guests via Red's own in-flight feedback button."

New Red "Watch" content:

New Red "Shop" selections:

New functionality upgrades:

Virgin America offers innovative features that appeal to today's tech-savvy travelers, including power outlets near every seat, fleetwide WiFi and the Red platform, which offers touch-screen and remote control interactivity and a wealth of content and options, including:

Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Orange County and starting Nov. 18, 2009 - South Florida (Fort Lauderdale). The airline offers over 100 daily flights from: SFO to LAX, SFO to JFK, SFO to SAN, SFO to IAD, SFO to LAS, LAX to JFK, LAX to IAD, SFO to SEA, SEA to LAX, JFK to LAS, BOS to LAX, BOS to SFO, SFO to SNA and by Nov. 18, 2009 - SFO to FLL and LAX to FLL.

EDITORS NOTE: Virgin America is a U.S. controlled and operated airline and an entirely separate company from Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.

About Virgin America: Headquartered in California and launched in August 2007, Virgin America is one of the fastest growing start-up U.S. airlines of all time and currently employs over 1500 people. Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. The airline's base of operations is San Francisco International Airport's ultra-modern International Terminal. The airline's new aircraft offer interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America now offers in-flight internet service on every flight and hosts the largest in-flight entertainment library in the domestic skies via its touch-screen Red(TM) seatback system. In just over a year flying, Virgin America was named "Best Domestic Airline" in the Conde Nast Traveler 2008 Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's 2008 and 2009 World's Best Awards. For more:

SOURCE Virgin America