JetBlue Signs on as Official and Exclusive Airline Partner of Florida Hockey Team

FORT LAUDERDALE, Fla., Nov. 6 /PRNewswire-FirstCall/ -- JetBlue Airways (Nasdaq: JBLU), the airline that gives customers more than the other guys, today proudly announced a partnership with Sunrise Sports & Entertainment to become the Official and...


FORT LAUDERDALE, Fla., Nov. 6 /PRNewswire-FirstCall/ -- JetBlue Airways (Nasdaq: JBLU), the airline that gives customers more than the other guys, today proudly announced a partnership with Sunrise Sports & Entertainment to become the Official and Exclusive Airline Partner of the National Hockey League's Florida Panthers and a Pillar Partner of the BankAtlantic Center, its first-ever venue sponsorship. The alliance kicks off today with a free concert at 12:30 p.m. by top 40 rock band Cobra Starship, hosted by the airline and Y100 Miami at the BankAtlantic Center.

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JetBlue, in celebration of this partnership and commemorating the Nov. 17th launch of its 18th destination from Fort Lauderdale -- San Francisco, California - is also offering an 18 percent off sale for bookings made today at www.jetblue.com/bac for travel between Dec. 2 and Dec. 16, 2009 to/from any of the airline's 18 nonstop cities (a).

This sale is the first of many exciting promotions the airline will launch to continue to bring more to the travelers South Florida. In addition to JetBlue's award-winning customer service, customers also enjoy a first checked bag free, complimentary snacks and drinks, more legroom than any other carrier in coach (b), more free live entertainment on personal seatback TVs.

Marty St. George, Senior Vice President of Marketing and Commercial Strategy for JetBlue Airways, was joined today at the BankAtlantic Center by Sunrise Sports & Entertainment President & COO Michael Yormark and Panthers' Head Coach Pete DeBoer to announce this alliance, together with hundreds of JetBlue crewmembers, customers and fans.

"Fort Lauderdale is one of JetBlue's strongest cities and growing, so it makes perfect sense to pair up with one of the fastest growing franchises in South Florida," said Marty St. George. "We can now offer Panthers fans flights to all 18 nonstop destinations available; now they can follow their team on the road and never miss a game, or just visit friends and family throughout our robust network, while enjoying the award-winning JetBlue Experience."

"We are both thrilled and honored to be able to partner with a respected, distinguished and natural business partner like JetBlue," Yormark said. "Over time, we have learned that our two companies share many of the same principles, such as innovative marketing, out of the box thinking, aggressive goals and objectives, and incomparable customer service."

JetBlue's sponsorship includes joint marketing promotions and advertising through 2011: JetBlue will be a Pillar Partner of the BankAtlantic Center, Official and Exclusive Airline of the Florida Panthers, Official and Exclusive Airline of Sunrise Sports & Entertainment (SEE) and will have exclusive rights in the airline category to name, trademarks, uniform, logo in marketing, media, and promotional initiative.

Featured elements include JetBlue Runways and the JetBlue Tarmac: entitlement of main outdoor plaza and walkways; inner bowl, lobby and outer marquee signage; and a JetBlue Hispanic Concert Series. Also, a signature icon which will surely become a Florida landmark: a life-sized tailfin of one of our aircraft sporting the newest addition to the JetBlue livery, Blueberries. Other elements include social media and interactive fan engagement activities, special JetBlue fares to away games, TrueBlue nights at the BankAtlantic Center, and much more. JetBlue has also committed to supporting the Florida Panthers Foundation and associated programs throughout the South Florida area, as part of this partnership

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