South Bend Scores a Hole-In-One With Allegiant

Allegiant Announces New, Nonstop Air Service Between South Bend and Phoenix-Mesa With Introductory $89.99* Fares

Limited Number of $19.99** Fares Available to/from Phoenix-Mesa!

SOUTH BEND, Ind., April 7 /PRNewswire/ -- Allegiant Travel Company (Nasdaq: ALGT) and its subsidiary low-cost airline, Allegiant Air, LLC, today announced new, nonstop jet service to Phoenix-Mesa, Ariz. from South Bend, Ind. will begin June 2. The company, known for its great travel deals, will offer the Michiana area fares as low as $89.99* one-way to Arizona. Today only, the airline is also offering an extremely limited number of fares as low as $19.99** one-way to/from Phoenix-Mesa.

"We're pleased to bring yet another affordable and convenient way for Michiana residents to get away," Maurice J. Gallagher, Allegiant chairman and CEO, said. "This is an exciting new addition for our airline and our customers as we launch the only nonstop, low-cost service between South Bend and Phoenix-Mesa."

"The addition of the Phoenix area as a nonstop destination from South Bend Regional Airport is evidence of the confidence Allegiant has in the viability of air service in the Michiana region," John Schalliol, executive director of South Bend Regional Airport, said. "We here at SBN are very pleased to be a part of this new opportunity."

The new flights will operate two times weekly between South Bend Regional Airport (SBN) and Phoenix-Mesa Gateway Airport (IWA) with service Wednesday and Saturday. Beginning June 2, flights will depart South Bend at 3:30 p.m. arriving in Phoenix-Mesa at 4:10 p.m. Flights leaving Phoenix-Mesa will depart at 8:20 a.m. arriving in South Bend at 2:40 p.m. (all flight times are local). Allegiant Air offers nonstop service to three other vacation destinations: Las Vegas, Orlando, Fla. and the Tampa Bay, Fla. area.

The airline commented market research and input from local community leaders indicate the Michiana region will welcome the new nonstop flights and low fares to Phoenix-Mesa. Allegiant will utilize 150-seat, MD-80 series, jet-aircraft on the route.

With breathtaking scenery, endless sun, unmatched resorts and miles of world-class golf courses, Phoenix-Mesa is a gateway to all that Arizona has to offer, including the Grand Canyon, Scottsdale, Tempe and Sedona. Not only is the area considered "The Golf Capital of the World," but the "Resort Capital of the World" with numerous four and five-diamond resorts. These premier resort communities feature shopping, dining, spa, activities and luxury accommodations for the perfect getaway to Arizona's unique Southwestern hospitality.

Allegiant is more than an airline, it is a full-service travel company that offers great value to its customers through its hotel, car rental and entertainment packages. The company partners with more than 40 of Arizona's most exciting hotel properties, including: Arizona Biltmore, Wigwam Golf Resort & Spa, Sheraton Crescent Hotel, Arizona Golf Resort, Hyatt Place Phoenix-Mesa, JW Marriott Desert Ridge Resort & Spa and the Phoenician. The company also provides low-cost car rental service through its partnership with Alamo Rent a Car.

Allegiant's $89.99* one-way introductory fare is limited, must be purchased by April 28, 2010 and is valid for travel through Sept. 30, 2010. Introductory fares are not available on all flights. After the introductory fare period, regular one-way fares on the route start as low as $109.99 one-way.

Reservations can be made on the airline's website at www.allegiantair.com, through the airline's Reservations and Information Center at 702-505-8888 or through professional travel agents.

About the $89.99* one-way fare:

*Seats are limited. Fares are one-way and not available on all flights. Must be purchased by April 28, 2010 for travel completed by Sept. 30, 2010. Prices do not include PFC, segment tax or Sept. 11 security fee of up to $10.70 per segment. A segment is one take-off and one landing. A convenience fee of $14 per passenger will apply when booked on allegiantair.com. A convenience fee of $14 per passenger, plus $10 per segment, will apply when purchased through Allegiant Air call centers. Purchases made at any Allegiant Air Airport Ticket Office will not incur a convenience or call-center fee. For ticket counter hours of operation, please visit www.allegiantair.com. When purchased at the time of booking, a first checked bag fee of $15-$25 per bag and second checked bag fee of $25-$30 will apply per person, per segment. If purchased at flight check-in, a fee of $35 per checked bag, per person, per segment will apply for the first two bags checked. Additional higher fees will apply for three or more checked bags. A segment is one take-off and one landing. Fare rules, routes and schedules are subject to change without notice. Restrictions apply.

About the $19.99** one-way fares:

**Seats are extremely limited. Fares are one-way and not available on all flights. Must be purchased by April 7, 2010 by 11:59 p.m. PDT. Prices do not include PFC, segment tax or Sept. 11 security fee of up to $10.70 per segment. A segment is one take-off and one landing. A convenience fee of $14 per passenger will apply when booked on allegiantair.com. A convenience fee of $14 per passenger, plus $10 per segment, will apply when purchased through Allegiant Air call centers. Purchases made at any Allegiant Air Airport Ticket Office will not incur a convenience or call-center fee. When purchased at the time of booking, a first checked bag fee of $15-$25 per bag and second checked bag fee of $25-$30 will apply per person, per segment. If purchased at flight check-in, a fee of $35 per checked bag, per person, per segment will apply for the first two bags checked. Additional higher fees will apply for three or more checked bags. Fare rules, routes and schedules are subject to change without notice. Restrictions apply. For ticket counter hours of operation, please visit www.allegiantair.com.

About the Company

Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT) is focused on linking travelers in small cities to world-class leisure destinations such as Las Vegas, Phoenix, Fort Lauderdale, Fla., Orlando, Fla., Tampa/St. Petersburg, Fla. and Los Angeles. Through its subsidiary, Allegiant Air, the company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.

SOURCE Allegiant Travel Company

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