JetBlue, Empire State Development Reveal Co-Branded 'I LOVE NEW YORK' Logo

Coinciding with the launch of the co-branded JetBlue/I LOVE NEW YORK trademark, JetBlue is making travel available for special $49 fares or 5,000 TrueBlue points between New York/JFK and Buffalo, Rochester and Syracuse (a). These fares are subject to availability and must be purchased by Sept. 21, 2010 at 11:59 EDT, with a 14-day advance purchase requirement for travel between Oct. 4, 2010, and Nov. 18, 2010. Visit www.jetblue.com/NY for more information.

Sept. 21 Twitter @jetblue Prize Giveaway in Buffalo

Tomorrow, Sept. 21, 2010, customers and fans of JetBlue who live in Buffalo - the destination of JetBlue's first ceremonial flight 10 years ago - will have the opportunity to win one of up to 100 New York-themed event, travel and destination prizes including JetBlue tickets, TrueBlue points and hotel stays. The secret location of the giveaway in Buffalo and participation instructions will be announced tomorrow in real-time to @jetblue followers on Twitter.

In conjunction with its Buffalo promotion, JetBlue this week is also pleased to become a supporter of the Buffalo Olmsted Parks Conservancy, the non-profit organization that protects and maintains the city's beloved parks system, one of the most significant works of landscape architect Frederick Law Olmsted and a leading attraction in the Buffalo Niagara region. Learn more at www.bfloparks.org.

In 2008, JetBlue opened its state-of-the-art 635,000-square-foot, 26-gate Terminal 5 at JFK, which offers a customer-friendly travel experience while facilitating efficient operations for the airline at the same time. JetBlue is the largest airline operating at John F. Kennedy International Airport (JFK) and offers the most intra-New York State service from the New York City metropolitan area. With additional service at Buffalo, LaGuardia, Rochester, Stewart/Newburgh, Syracuse and Westchester County airports, JetBlue offers tremendous travel opportunities to, from and within the Empire State for residents and visitors.

About JetBlue Airways

Voted "Most Eco-Friendly Airline" by Zagat's Airline Survey in 2008 and 2009, New York-based JetBlue Airways has created a new airline category based on value, service and style. In 2010, the carrier also ranked "Highest in Customer Satisfaction Among Low-Cost Carriers in North America" by J.D. Power and Associates, a customer satisfaction recognition received for the sixth year in a row. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 61 cities with 650 daily flights. New service to Ronald Reagan Washington National Airport in Washington, DC and to Bradley International Airport in Hartford, CT begins in November. The airline also intends to serve Providenciales, Turks & Caicos Islands in February 2011. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JET-BLUE (1-800-538-2583), TTY/TDD 1-800-336-5530 or visit www.jetblue.com.

About New York State

New York State features 11 beautiful vacation regions. New York's attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it's wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information about what is going on at I LOVE NY and New York State, make sure to follow us on Twitter at www.twitter.com/I_LOVE_NY or fan us on Facebook at www.facebook.com/iloveny.

About Empire State Development

Empire State Development is New York's chief economic development agency, committed to being recognized on a global scale as the economic development engine driving job growth, strategic investment and prosperity in New York State. ESD is intent on paving the way for New York State to become the leader of the innovation economy and one of the most business friendly, productive and competitive economic development climates in the world. ESD also oversees the marketing of "I LOVE NY," the State's iconic tourism brand. For more information, visit www.esd.ny.gov.