- To celebrate its 2009 partnership, JetBlue is holding a 9-hour sale, beginning at 9 a.m. ET today, with fares as low as
BOSTON , Dec. 19 /PRNewswire-FirstCall/ -- JetBlue Airways Corporation (Nasdaq: JBLU), Boston's leading value airline offering more destinations than any other carrier at Logan International Airport, is proud to announce a multi-year partnership with one of the charter teams in the American League of Professional Baseball, becoming the Official Airline of the Boston Red Sox and partner of Fenway Park. Red Sox Executive Vice President/General Manager Theo Epstein , Red Sox Manager Terry Francona and JetBlue's CEO Dave Barger along with Wally the Green Monster celebrated the announcement today with hundreds of JetBlue crewmembers and fans of Red Sox Nation at Logan International Airport.
To further celebrate the launch of its partnership in 2009, with a nod to the Red Sox's completion of 109 regular seasons of professional baseball, and in honor of Ted Williams' number 9, JetBlue is holding a nine-hour sale (a) today, beginning at 9 a.m. ET , with fares starting as low as
"The JetBlue Experience, our brand and culture, and the dedicated service of nearly 1,200 local crewmembers have been embraced with open arms by the city of Boston , a key gateway for JetBlue," said Robin Hayes , Executive Vice President and Chief Commercial Officer for JetBlue Airways. "As we continue to add more frequencies and more destinations than any other carrier in the city, we also look to support passion points that matter most to the community. And we look no further than Red Sox Nation, one of the largest fan bases of any single sports team in the world. Our two brands have a lot in common in providing the best fan experience possible and we are thrilled to rally behind the Red Sox as they enter their 110th season."
"The Boston Red Sox are proud to welcome JetBlue to our family of corporate partners," said Red Sox EVP/Chief Sales & Marketing Officer Sam Kennedy . "Their commitment to the Red Sox, and our fans, will help us as we pursue championship seasons in 2009 and beyond."
As the Official Airline of the Red Sox, JetBlue's partnership will include joint marketing promotions and advertising through 2011. Elements will include print and online advertising, e-mail marketing and videoboard features, as well as contests, giveaways and special game-specific discounts off JetBlue airfare for Boston Red Sox fans. The airline will also receive outfield and home plate visibility at Fenway Park, voted the best Major League Baseball Park in this year's fourth annual SportsBusiness Daily and SportsBusiness Journal readers' survey awards.
Boston's Logan Airport is currently JetBlue's second largest base of operations, behind its home base at New York's John F. Kennedy International Airport. The airline, which serves 31 destinations in seven countries, recently announced new and expanded service to 12 business and leisure destinations across the United States and Caribbean , adding further depth to its already robust schedule. Customers traveling through Boston from most destinations may also take advantage of convenient connecting service operated by JetBlue's marketing partner, Cape Air, to fly onward to some of New England's most beautiful destinations including Hyannis , Martha's Vineyard, Nantucket , and Provincetown, Mass. , and Rutland / Killington, Vt .
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