HMSHost Corp., a company focused on travel dining and retail, launched its B4YouBoard smartphone mobile app at Minneapolis-St. Paul International Airport's Lindbergh Terminal.
B4YouBoard allows travelers to use their smartphones to order food and have it delivered directly to them at the gate while they wait for their flight.
The Company said the expansion of HMSHost's mobile app program marks the company's move to further integrate mobile technology into the air traveler's experience.
"I am very pleased HMSHost has decided to launch its new B4YouBoard mobile app at Minneapolis-St. Paul International Airport," said Jeff Hamiel, executive director of the Metropolitan Airports Commission, which owns and operates MSP. "One of our goals is to make MSP as efficient, convenient and customer-friendly as possible, and the B4YouBoard mobile app is one more reason for travelers to make MSP their airport of choice."
Initially, B4YouBoard at MSP will offer travelers delivery at the gate or pick-up service from three HMSHost-run restaurants: French Meadow Bakery & Cafe, Rock Bottom Restaurant & Brewery and Chili's Too!. Menus from the three restaurants include breakfast, lunch and dinner options. Mobile ordering is available from 7am through 8pm, seven days per week.
"Travelers, whether they are road warriors or families on an annual vacation, will love the convenience of being able to use a smartphone to order a meal and have it delivered to them at the gate while they wait for their flight," said Joe Waller, HMSHost's Vice President of Business Development. "This enhanced level of service and innovative use of technology will definitely make the traveler's day better."
According to a release, HMSHost partnered with Arlington, Va. based technology company Airside Mobile to create B4YouBoard. The app is developed on Airside's mobile transaction platform, which was created specifically for airport services. Airside's technology is designed to let passengers order, reserve, and pay for meals, retail items and services at the airport-securely from their smartphones.
"B4YouBoard really sets a new standard of restaurant customer service in airports," said Hans Miller, CEO of Airside Mobile. "Whether you're trying to make a tight connection or find the gate-area power outlet, B4YouBoard just makes the airport experience easier because travelers can count on ordering food and having it delivered directly to them."
The Company noted that more than 19 million passengers at MSP-boarded planes for more than 135 national and international destinations from the airport.
Airside Mobile provides the secure mobile transaction platform that enables airport passengers to find and purchase an array of goods and services in the airport environment.
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