Its latest product, ICONS—In-Car Orientation and Navigation System— was recently implemented in the world’s busiest airport in Atlanta, GA USA. Over 350 ICONS signs were deployed as part of this installation. Products such as ICONS and StationGuide as well as the underlying infrastructure known as PADS or Public Area Digital Signage, work together to communicate timely and relevant information to enhance the using public’s experience, maximize operational effectiveness and generate new revenues.