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Branding Airports with Taglines
By Agnes Huff - Wednesday March 27, 2013
Who can’t relate to the Nike tagline, Just Do It?, Apple’s Think Different or McDonald’s, I’m Loving It? These iconic brands developed taglines that are memorable and influential. In the advertising community, taglines appear to be slightly controversial today. Some people say they are on their way to obsolescence. Others opine that a great tagline used appropriately is the single most effective way to clearly and concisely communicate a brand’s message or even revive a tired, worn-out brand. A tagline is a differentiating, short and succinct message that is optimally less than 7 words and can be used in conjunction with the logo to communicate one strong and powerful brand message. To be most effective, it has to... -
Airport Fitness Resolutions
By Agnes Huff - Wednesday January 23, 2013It’s the beginning of a brand new year and the pressure is mounting to successfully keep our resolutions. According to USA.gov , the most widely reported resolutions for 2013 include: Drink Less Alcohol Eat Healthy Food Get a Better Education Get a Better Job Get Fit Lose Weight Manage Debt Manage Stress Quit Smoking Reduce, Reuse, and Recycle Save Money Take a Trip Volunteer to Help Others It’s pretty clear that the most popular New Year resolutions revolve around self-help, self-improvement and health and fitness. So why should travelling by air interfere with our ability to stay the course with our health and fitness goals? We should be able to travel and stay fit. This means that airports... -
Social Media Branding with Pinterest and Instagram
By Agnes Huff - Wednesday November 28, 2012Keeping up with the latest social media tools is not an easy task. But forward thinking airports tend to be the early adopters who benefit from getting in ahead of the competition. Now is the time for airports that are not already using Pinterest and Instagram to reach their travelers, to get on board. From generating interest in your airport to catching the attention of travellers with the new wave of social media, Pinterest and Instagram are essential tools for savvy airport marketers. Pinterest just recently launched business accounts and Instagram can be used in a fun and creative way to grab the public’s attention. Pinterest is considered the third largest social network in the world with about four million visitors a day. The... -
Get the Edge with Airport Accolades
By Agnes Huff - Wednesday September 19, 2012The aviation industry certainly has its share of award competitions and for marketing and public relations purposes, an accolade or award can be used to elevate an airport’s profile. Awards from Skytrax, Business Traveller, International Air Transport Association (IATA), Airport Council International (ACI), OAG, Travel Trade Gazette (TTG), and the World Travel Awards bestow some of the most coveted and prestigious industry awards. There are few awards that specialize in recognizing excellence in overall marketing efforts. However, the Peggy G. Hereford Award, which is presented annually by the Airport Operators Council, appears to be the most respected. The award is named after an exceptionally talented communications... -
Virtually Real
By Agnes Huff - Wednesday August 1, 2012I’m always fascinated by how aviation and airports will change for the better in the distant future. In the past it seemed like real significant enhancements would be light years away, especially when existing airports in major metropolitan areas have no place to expand and often get a Band-Aid fix, rather than a full redesign to address the current and future needs of travelers. However, with such rapid advancement in global technologies today, that distant perfect future may be just around the corner. In researching what the future may hold for travelers, I came across some amazing innovations and promising futuristic technologies that will be transforming airports in the future and the experiences of travelers during our...
