Who   can’t relate to the Nike tagline, Just Do It?, Apple’s Think Different or McDonald’s, I’m Loving It? These iconic brands developed taglines that are memorable and influential. In the advertising community, taglines appear to be slightly controversial today. Some people say they are on their way to obsolescence. Others opine that a great tagline used appropriately is the single most effective way to clearly and concisely communicate a brand’s message or even revive a tired, worn-out brand. A tagline is a differentiating, short and succinct message that is optimally less than 7 words and can be used in conjunction with the logo to communicate one strong and powerful brand message. To be most effective, it has to...

Keeping up with the latest social media tools is not an easy task. But forward thinking airports tend to be the early adopters who benefit from getting in ahead of the competition. Now is the time for airports that are not already using Pinterest and Instagram to reach their travelers, to get on board. From generating interest in your airport to catching the attention of travellers with the new wave of social media, Pinterest and Instagram are essential tools for savvy airport marketers.  Pinterest just recently launched business accounts and Instagram can be used in a fun and creative way to grab the public’s attention. Pinterest is considered the third largest social network in the world with about four million visitors a day. The...