Blog Image

The leading source for airport marketing blogs from Agnes Huff

  • The New Interventionists - Airport Volunteers and Guides

    by Agnes Huff - Wednesday May 23, 2012
    There is no question that airports today need more friendly faces.  But unfortunately, it’s not possible to make smiling mandatory for everyone working at airports. Yet, imagine approaching the TSA checkpoint and a smiling inspector greets you. Rather than a gruff directive to ‘remove your shoes’, you are kindly requested to comply with the regulations and once you do, a sincere thank you for your cooperation follows. I admit this scenario may only happen in my dreams, but today’s stressed traveling population does need some tender loving care, a bit of unexpected kindness, sincere helpfulness to solve an unexpected problem, a little extra help getting to the gate, or a good will gesture for a traveler who may not read or speak...
  • The Olympics Are Coming – The Olympics Are Coming

    by Agnes Huff - Wednesday March 21, 2012
    Mega-events like the Olympic Games can have both a positive and negative impact on global host cities. But what is the impact on the host city’s airports and its transportation infrastructure? With the 2012 Olympic Games being hosted in London, England starting on July 27, the preparations to welcome the expected 700,000 additional international visitors to London are well underway. On my trip to London last July, I had a chance to see first-hand the brand new Olympic stadium under construction in East London and some of the transportation upgrades throughout the city in anticipation of the Olympic and Paralympic Games. Along with infrastructure improvements come jobs and economic benefits to host cities, plus the rewards to travelers...
  • 2012 Consumer Trends – Grab an Advantage for your Airport

    by Agnes Huff - Wednesday January 18, 2012
    We all think we know our target audiences. But how are we able to keep pace with the ever changing nature of today’s multi-dimensional consumers who often are on the leading edge of technology? Not only do we have to understand evolving consumers in depth, but we also have to consider how rapid technological developments change the interactions between people and devices and affect products and services. Having been a follower of consumer trends throughout my career, I can appreciate that special insight, if recognized and acted upon early, can mean the difference between success and stagnation for companies.  This recognition is one of the primary reasons I chose to study psychology, so I would be able to apply those research skills...
  • Airport Advertising –Enough or Too Much?

    by Agnes Huff - Wednesday November 30, 2011
    No matter where in the world we are traveling, advertising consistently confronts us. From taxi and bus wraps, billboards, digital screens, to point of purchase displays and window banners, it seems there is never a shortage of advertising messages being hurled at us at high speed. Advertisers are finding that regional and international airports appear to be great places to reach an upscale, highly educated, and discerning audience for their brands. According to The Arbitron Airport Advertising Study published in 2004, “airline travelers are the cream of the crop,” especially those who fly frequently, which is defined as taking four air trips annually.  The study estimates that at least one-third of frequent travelers enjoy an...
  • Remembering the Past – Moving Towards the Future

    by Agnes Huff - Tuesday October 25, 2011
    Airports, cities and countries around the globe arranged and participated in formal ceremonies to remember and honor the nearly 3,000 victims who perished that day who were from more than 90 countries. The day was a time to remember, come together and vow never to forget. Security procedures at airports around the world have improved following the attacks, with increased standards, better screening tools and in general a more vigilant attitude towards potential future threats. Passengers have also changed their travel habits following 9/11 and have assumed more responsibility for their personal safety. On and around the 10th anniversary of this horrific event for our country, I was impressed by all the remembrance ceremonies that...