Despite the airport’s apparent readiness as Russia’s major aviation gateway to the country, the biggest concern that remains in anticipation of the 2014 Winter Olympics in Sochi is the active threat of terrorism
Consumers are addicted not just to their smart devices, but they are also fanatical about accumulating points, tracking cash back bonuses and rewards, as well as the perks associated with loyalty programs.
CPP, a UK company with 30 years’ experience helping customers manage the complexities of modern life, recently looked into the stresses associated with airport travel and found some interesting things passengers worry about when traveling.
Who can’t relate to the Nike tagline, Just Do It?, Apple’s Think Different or McDonald’s, I’m Loving It? These iconic brands developed taglines that are memorable and influential.
In the advertising community, taglines appear to be...