Blog Archives
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What's Your Airport's Marketing Strategy?
By Agnes Huff - Tuesday October 25, 2011If an airport wants to attract more passengers, additional concessions, or new carriers, it has to commit to making marketing a top priority, even in a depressed economy with scarce overall operational budgets. Every airport needs to have a current marketing strategy in place that can be regularly reviewed and which keeps up with economic, environmental, and industry issues. With the start a new year almost upon us, it is a good time to review an airport’s performance against its marketing strategy. This is best done with a cross-organizational team as a working review session. Some questions to address: What did you accomplish last year? Did the airport increase or decrease marketing activities and budgets? What did you see... -
OPERATION LION ARK
By Agnes Huff - Tuesday October 25, 2011The historic and record-breaking animal airlift, Operation Lion Ark, with 25 circus lions rescued by Animal Defenders International (ADI) landed safely at Denver International Airport on February 16, 2011. The Transportes Aereos Bolivianos (TAB) DC-10 with its precious cargo of lucky lions took off from Bolivia and upon landing in Denver taxied to the United Airlines hangar. ADI Ambassador Jorja Fox, CSI’s Sarah Sidle, and celebrity TV presenter Bob Barker, whose substantial support has made the project possible so far, were on hand to meet the historic flight. The arrival and unloading of the lions was witnessed by more than 100 people, including print and broadcast media from national, international, and local outlets. Cheers... -
Fifty Ways to Leave Your Lover; How Many Ways to Leave an Airport?
By Agnes Huff - Tuesday October 25, 2011When passengers land at most domestic and international airports, they are faced with a myriad of choices on ways to leave the airport to get to their final destinations. From taxis, buses, private coaches, limousines, shuttles, trains, hotel and parking lot shuttles, long distance vans, public transport including public buses or light rail, rental cars, scheduled buses, shared ride options, to having a friend or family member pick them up, the process of informing passengers on all their options and helping them make the right choice definitely needs improvement. Marketing efforts seem to have primarily focused on enhancing the onsite airport experiences and amenities for passengers: terminal upgrades, Wi-Fi access, duty free shopping... -
Remembering the Past – Moving Towards the Future
By Agnes Huff - Tuesday October 25, 2011Airports, cities and countries around the globe arranged and participated in formal ceremonies to remember and honor the nearly 3,000 victims who perished that day who were from more than 90 countries. The day was a time to remember, come together and vow never to forget. Security procedures at airports around the world have improved following the attacks, with increased standards, better screening tools and in general a more vigilant attitude towards potential future threats. Passengers have also changed their travel habits following 9/11 and have assumed more responsibility for their personal safety. On and around the 10th anniversary of this horrific event for our country, I was impressed by all the remembrance ceremonies that...
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Events
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- 05/19/13 - 05/22/13
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