Blog Archives
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Branding Airports with Taglines
By Agnes Huff - Wednesday March 27, 2013
Who can’t relate to the Nike tagline, Just Do It?, Apple’s Think Different or McDonald’s, I’m Loving It? These iconic brands developed taglines that are memorable and influential. In the advertising community, taglines appear to be slightly controversial today. Some people say they are on their way to obsolescence. Others opine that a great tagline used appropriately is the single most effective way to clearly and concisely communicate a brand’s message or even revive a tired, worn-out brand. A tagline is a differentiating, short and succinct message that is optimally less than 7 words and can be used in conjunction with the logo to communicate one strong and powerful brand message. To be most effective, it has to... -
Airport Fitness Resolutions
By Agnes Huff - Wednesday January 23, 2013It’s the beginning of a brand new year and the pressure is mounting to successfully keep our resolutions. According to USA.gov , the most widely reported resolutions for 2013 include: Drink Less Alcohol Eat Healthy Food Get a Better Education Get a Better Job Get Fit Lose Weight Manage Debt Manage Stress Quit Smoking Reduce, Reuse, and Recycle Save Money Take a Trip Volunteer to Help Others It’s pretty clear that the most popular New Year resolutions revolve around self-help, self-improvement and health and fitness. So why should travelling by air interfere with our ability to stay the course with our health and fitness goals? We should be able to travel and stay fit. This means that airports... -
Social Media Branding with Pinterest and Instagram
By Agnes Huff - Wednesday November 28, 2012Keeping up with the latest social media tools is not an easy task. But forward thinking airports tend to be the early adopters who benefit from getting in ahead of the competition. Now is the time for airports that are not already using Pinterest and Instagram to reach their travelers, to get on board. From generating interest in your airport to catching the attention of travellers with the new wave of social media, Pinterest and Instagram are essential tools for savvy airport marketers. Pinterest just recently launched business accounts and Instagram can be used in a fun and creative way to grab the public’s attention. Pinterest is considered the third largest social network in the world with about four million visitors a day. The... -
Get the Edge with Airport Accolades
By Agnes Huff - Wednesday September 19, 2012The aviation industry certainly has its share of award competitions and for marketing and public relations purposes, an accolade or award can be used to elevate an airport’s profile. Awards from Skytrax, Business Traveller, International Air Transport Association (IATA), Airport Council International (ACI), OAG, Travel Trade Gazette (TTG), and the World Travel Awards bestow some of the most coveted and prestigious industry awards. There are few awards that specialize in recognizing excellence in overall marketing efforts. However, the Peggy G. Hereford Award, which is presented annually by the Airport Operators Council, appears to be the most respected. The award is named after an exceptionally talented communications... -
Virtually Real
By Agnes Huff - Wednesday August 1, 2012I’m always fascinated by how aviation and airports will change for the better in the distant future. In the past it seemed like real significant enhancements would be light years away, especially when existing airports in major metropolitan areas have no place to expand and often get a Band-Aid fix, rather than a full redesign to address the current and future needs of travelers. However, with such rapid advancement in global technologies today, that distant perfect future may be just around the corner. In researching what the future may hold for travelers, I came across some amazing innovations and promising futuristic technologies that will be transforming airports in the future and the experiences of travelers during our... -
The New Interventionists - Airport Volunteers and Guides
By Agnes Huff - Wednesday May 23, 2012There is no question that airports today need more friendly faces. But unfortunately, it’s not possible to make smiling mandatory for everyone working at airports. Yet, imagine approaching the TSA checkpoint and a smiling inspector greets you. Rather than a gruff directive to ‘remove your shoes’, you are kindly requested to comply with the regulations and once you do, a sincere thank you for your cooperation follows. I admit this scenario may only happen in my dreams, but today’s stressed traveling population does need some tender loving care, a bit of unexpected kindness, sincere helpfulness to solve an unexpected problem, a little extra help getting to the gate, or a good will gesture for a traveler who may not read or speak... -
The Olympics Are Coming – The Olympics Are Coming
By Agnes Huff - Wednesday March 21, 2012Mega-events like the Olympic Games can have both a positive and negative impact on global host cities. But what is the impact on the host city’s airports and its transportation infrastructure? With the 2012 Olympic Games being hosted in London, England starting on July 27, the preparations to welcome the expected 700,000 additional international visitors to London are well underway. On my trip to London last July, I had a chance to see first-hand the brand new Olympic stadium under construction in East London and some of the transportation upgrades throughout the city in anticipation of the Olympic and Paralympic Games. Along with infrastructure improvements come jobs and economic benefits to host cities, plus the rewards to travelers... -
2012 Consumer Trends – Grab an Advantage for your Airport
By Agnes Huff - Wednesday January 18, 2012We all think we know our target audiences. But how are we able to keep pace with the ever changing nature of today’s multi-dimensional consumers who often are on the leading edge of technology? Not only do we have to understand evolving consumers in depth, but we also have to consider how rapid technological developments change the interactions between people and devices and affect products and services. Having been a follower of consumer trends throughout my career, I can appreciate that special insight, if recognized and acted upon early, can mean the difference between success and stagnation for companies. This recognition is one of the primary reasons I chose to study psychology, so I would be able to apply those research skills... -
Airport Advertising –Enough or Too Much?
By Agnes Huff - Wednesday November 30, 2011No matter where in the world we are traveling, advertising consistently confronts us. From taxi and bus wraps, billboards, digital screens, to point of purchase displays and window banners, it seems there is never a shortage of advertising messages being hurled at us at high speed. Advertisers are finding that regional and international airports appear to be great places to reach an upscale, highly educated, and discerning audience for their brands. According to The Arbitron Airport Advertising Study published in 2004, “airline travelers are the cream of the crop,” especially those who fly frequently, which is defined as taking four air trips annually. The study estimates that at least one-third of frequent travelers enjoy an... -
The Power of Engagement
By Agnes Huff - Tuesday October 25, 2011It’s time for those of us virtual junkies who rely on Twitter, FaceBook or MySpace to communicate with our network of colleagues, customers, friends, and family to stop and take a brief look at what’s taking place in the physical world. While so much of day-to-day work relies on sending and receiving emails, text messages, live chats, or voice messages, the need to personally engage people remains an important aspect of human interaction and is the foundation of our ability to deliver great customer service at airports. Regrettably, our technologically advanced society is leaning more towards the utilization of impersonal ways of relating with each other today. Do you walk by someone in the hallway or on the concourse and turn to...
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Events
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- 05/19/13 - 05/22/13
- 85th Annual AAAE Conference and Exposition 2013
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Conference/Expo, Reno, NV
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- 05/21/13 - 05/23/13
- EBACE2013
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Conference/Expo, Geneva,
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- 05/21/13 - 05/22/13
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Conference/Expo, Teddington,
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- 06/03/13 - 06/03/13
- Ultrasonic Testing Level 1 Course
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Training, Lewistown, PA
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- 06/03/13 - 06/06/13
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Conference/Expo, Atlanta, GA
