Blog Archives




 
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  • Lessons From Malaysia Airlines Flight 370

    By Agnes Huff - Wednesday April 2, 2014
    The tragic circumstances surrounding Malaysia Airlines Flight 370’s disappearance is in many ways incomprehensible. The lack of evidence after nearly a month of global searching confounds investigators and torments families of passengers. As we continue...
  • Sheremetyevo Airport: Ready for the Olympic Rush?

    By Agnes Huff - Wednesday January 29, 2014
    The last time I flew into Moscow’s Sheremetyevo Airport was about 10 years ago and I must admit that the experience was underwhelming. Compared to award-winning world class airports like London’s Heathrow and Singapore’s Changi, it was clear that...
  • Time to Honor Airport Superheroes

    By Agnes Huff - Tuesday November 26, 2013
    This month’s shooting rampage at Los Angeles International Airport that killed TSA Officer Gerardo Hernandez is a sober reminder of the daily sacrifices being made by thousands of dedicated employees at our nation’s airports. Hernandez was just 39...
  • Airport Architectural Wonders: The New Tom Bradley International Terminal at LAX

    By Agnes Huff - Wednesday September 25, 2013
      Is it an airport terminal, shopping mall, restaurant row or an interactive entertainment complex? At LAX, it’s all of the above. The eagerly anticipated day finally arrived for the grand opening of the New Tom Bradley International Terminal...
  • Airport Loyalty Programs: Tapping into Consumer Behavior

    By Agnes Huff - Wednesday July 31, 2013
    Loyalty programs have been around for more than a century and today, primary reward programs can be found in just about every business and market sector – including airlines, hotels, airports, banks, restaurants, and supermarkets.  Secondary programs...
  • Airports are Going to the Dogs

    By Agnes Huff - Wednesday May 22, 2013
    Let’s face it. Airports can be stressful places, whether people are travelling for business or pleasure. Increased airport security, longer lines, more crowded airplanes and other factors continue to make travel by air increasingly more stressful...
  • Branding Airports with Taglines

    By Agnes Huff - Wednesday March 27, 2013
    Who   can’t relate to the Nike tagline, Just Do It?, Apple’s Think Different or McDonald’s, I’m Loving It? These iconic brands developed taglines that are memorable and influential. In the advertising community, taglines appear to be...
  • Airport Fitness Resolutions

    By Agnes Huff - Wednesday January 23, 2013
    It’s the beginning of a brand new year and the pressure is mounting to successfully keep our resolutions. According to USA.gov ,  the most widely reported resolutions for 2013 include: Drink Less Alcohol Eat Healthy Food Get a Better Education...
  • Social Media Branding with Pinterest and Instagram

    By Agnes Huff - Wednesday November 28, 2012
    Keeping up with the latest social media tools is not an easy task. But forward thinking airports tend to be the early adopters who benefit from getting in ahead of the competition. Now is the time for airports that are not already using Pinterest and...
  • Get the Edge with Airport Accolades

    By Agnes Huff - Wednesday September 19, 2012
    The aviation industry certainly has its share of award competitions and for marketing and public relations purposes, an accolade or award can be used to elevate an airport’s profile.  Awards from Skytrax, Business Traveller, International Air Transport...