Dedienne Aerospace, Satair Group Partner for Sales in Middle East and Africa

Feb. 3, 2016
The five-year exclusive agreement covers marketing and sales of Dedienne Aerospace's GSE products into the Middle East and Africa, and includes select countries in southern Asia.

Satair Group and Dedienne Aerospace have entered into an exclusive agreement that allows Satair to sell Dedienne's GSE product line throughout the Middle East and Europe, as well as in select countries in southern Asia.

“We are delighted to welcome Dedienne Aerospace to become a new business partner of Satair Group," Steen Karsbo, Vice President of Business Development at Satair Group said in a release. "Their track record over decades of forging strong GSE partnerships with major aerospace powerplant and airframe OEMs is very impressive. We are looking forward to the opportunity of increasing Dedienne Aerospace’s penetration into the important Middle East market and the promising African continent.”

The two firms will work together to create a marketing and sales strategy for the region. According to the release, Satair Group will organize visits to current and potential customers with Dedienne personnel remaining responsible for technical selling. In addition, Satair Group will promote Dedienne Aerospace’s GSE products at exhibitions, handle all routine ongoing sales activities, customer order handling, invoicing and customer payment management.

“Our commitment to our customers is to deliver high-quality products, as well as premium service and high reactivity," Zaher Elsahili, General Manager of Dedienne Aerospace said in the joint release. "With a strong partner in Satair Group we ensure that our GSE tooling will benefit from excellent marketing, commercial strategies with proven solutions such as Full Service Distribution and Integrated Purchasing Program. Customers will be the first to benefit from a partnership that we are very pleased to start and we believe that it will be a great success.”