Five years ago, I was a social media novice. Then I added a personal Facebook page, and it opened my eyes to social media’s possibilities both personally and professionally.
Today when I’m not managing content for Airport Business’ Facebook, Linked In, Twitter accounts, and uploading content to AviationPros.com, I’m managing social media for my photography business, AND handling social media for other small businesses in the area.
And what I’ve learned is this:
- If your business is not on Facebook, you’re missing out on a tremendous marketing opportunity. In my own business, I’ve found this to be a powerful tool that helps you connect with the right audience to turn them into customers. It’s also a great way to educate and problem solve with existing customers.
- If you are not on LinkedIn, you’re missing the networking boat. When I’m researching an article, I am able to tap into professionals across the globe for insight. Not only that, but I cannot count the number of opportunities that have come my way simply because I knew someone, who knew someone, who suggested I was the one for the job.
- Twitter. This has become my new favorite past-time. Twitter is filled with nuggets of information that I would not get anywhere else, and if I did, I wouldn’t get them as quickly. This tool keeps me current with airport and company happenings. And it all happens in real-time!
- Instagram. Besides for being a fun way to connect with family and friends, I’ve learned it’s also an amazing and unique opportunity to promote products, services and expand your mobile presence.
Today’s digitally connected traveler looks to airports looks to be as connected as they are. Fortunately the possibilities are endless!
It’s important to ask yourself if your airport is doing all that it can to embrace the techno-social revolution. In the words of a Tweet that came across my Twitter feed recently: “ It is time to go digital or go home!”