Social Media Branding with Pinterest and Instagram

Keeping up with the latest social media tools is not an easy task, but forward thinking airports tend to be the early adopters who benefit from getting in ahead of the competition


Keeping up with the latest social media tools is not an easy task. But forward thinking airports tend to be the early adopters who benefit from getting in ahead of the competition. Now is the time for airports that are not already using Pinterest and Instagram to reach their travelers, to get on board. From generating interest in your airport to catching the attention of travellers with the new wave of social media, Pinterest and Instagram are essential tools for savvy airport marketers.  Pinterest just recently launched business accounts and Instagram can be used in a fun and creative way to grab the public’s attention.

Pinterest is considered the third largest social network in the world with about four million visitors a day. The site can help build an airport’s brand and reach a customer base that you may not have access to utilizing just Facebook and Twitter. With Pinterest, airports can share current content and find out who is following them. It’s an added way for socially connected airports to share tips, updates, and images, as well as build a following that will circulate important brand messaging.

Instagram is a free mobile app that allows you to share photos, and what better place to use it than an airport to highlight the latest enhancements and retail offerings. The app has approximately 80 million users and was recently acquired by Facebook.

Using Pinterest to Generate Buzz

Pinterest accounts are easy to set up and easy to manage. The four components of a successful business account includes communicating your airport’s story, building a community, sending traffic to your web site, and expanding your online social media presence in a multi-disciplinary way. To get started, create a Pinterest profile that illustrates the identity of your airport and then verify your web site to confirm membership.  

It is best to design inspiring boards by concentrating on specific topics like traveling, eating and entertainment, and utilize captivating photos to accompany the content. Creating boards that focus on special offers, discounts, or highlight a sneak peek of a new airline service launch are also very effective. It is possible to celebrate the seasons with images and articles about holiday destinations and you can invite fans to tell their travel stories for increased engagement.

With Instagram Let Pictures Do the Talking

Photos are a great way to tell an airport’s story and to showcase its superiority. To begin marketing on Instagram, create a location page for your airport and then get creative adding your airport and travel related images. You can have photo-guessing contests, by taking a picture and displaying only a portion of it and have your followers try to figure out what the image is showing. For example, you could expose a small part of an airplane wheel or the handle to a piece of luggage. Post snapshots of your airport’s equipment to show a behind the scenes look at airport operations. Get personal by showcasing your employees doing their jobs, or use a series of photos to explain how something like the baggage carousel works. Let viewers be the first to see a new service or change to your airport by giving them a photo tour.

The advantages of Instagram as a marketing tool are its mobility and photo-sharing features which people are getting increasingly more addicted to. For your Instagram account, choose the same name as your Twitter account, because using the same moniker ensures that when a user tags a photo and shares it on Twitter, the tag will link back to your airport’s Twitter profile. Another benefit you will find with Instagram is being able to use images on other social networks such as Facebook, Twitter, Flickr, Tumblr, and Foursquare. Add a hashtag to photo captions as a way to organize and keep track of images according to location, event, or subject matter. Lastly, don’t underestimate the value of a little humor when promoting your airport on Instagram.

Let Pinterest and Instagram Work for You

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