Greed Joins Green

By golly, I finally—and for the first time—believe the "green" movement is gonna amount to something. This revelation came a couple of weeks ago, at the city library, where one couldn’t help but notice that the business mags—Forbes, Fortune, and even The Economist—had articles about corporations trying to make green profitable. Then, this week, came an e-mail from Delta urging me to "Support Delta’s Force for Global Good." Delta, it seems, plans to plant trees around the world. If I buy tickets, Delta will plant more trees. Seems to me that this is now a movement that can’t be easily stopped. Evidently, companies do things like this once they feel that most of the population wants green, and will reward profit-seeking firms that participate. Remember, we saw this happen with smoking. Once it was evident that much of the population was antismoking, we saw the growth of nonsmoking areas, smoke-free flights and other restrictions on the habit. One thing about this country—when any movement is seen as a source of profit, we’re gonna see more of that movement. I have little faith in flaming liberals, but a lot of faith in profit seekers. We'd love to post your comments. Please click the comment tab at the top.