The same drive to boost the passenger experience can be found in the concessions department. Solis says they focus on creating intimate spaces that help passengers escape the feeling of being in one of the world’s busiest airports.
The concessions department has put time and thoughtful consideration into what types of vendors they want and where. From made-from-scratch bakery to fresh stir fry, the options are many. Solis’ team has brought natural gas to the terminal, so cooking can be done on-site.
“People really enjoy the opportunity to come in and experience something new,” he says.
For those with special dietary needs or just looking for something in particular, info centers allow passengers to search the airport’s options and the distance from their location.
The thought in planning extends to understanding the various types of passengers who pass through DFW. Solis says it’s important to also appeal to kids and families in addition to traditional business travelers. A giant play space is technology driven and when parents are charging their devices, kids can do Tai Chi, hip hop dancing or yoga along with a computerized wall instructor.
There are spots for people to grab and go, and others for them to sit and relax before a flight. “The airport is really taking charge of that experience,” says Solis. “There is definitely a business strategy behind the concessions’ placement.”
DFW now turns its eyes to the mid-section of Terminal A, slated for completion next year and later this year, finishing phases in Terminals E and B. “We’re obviously excited about our program,” he says.
It’s safe to say DFW’s TRIP has been a whirlwind adventure. And it’s so big, that its one DFW passengers and employees alike will not soon forget.
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Travels will be eligible to earn frequent flyer miles or points for every qualifying purchase made at DFW Airport such as parking, retail and concessions.
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