The value of social media is especially great for small and mid-sized airports competing against larger travel hubs. Sixty-six percent of airports plan to integrate social networking functionalities for passenger service because of the brand-building potential and the reach of social platforms.
The airport industry has only just begun to tap into the power of mobile technology. Remote/self-service check-in, mobile boarding, and in-airport turn-by-turn navigation are all next-gen capabilities on the horizon.
Whether it’s a mobile website or native app, customers are looking to their palms for information and answers. Flight status, retail coupons, terminal maps, social integration — air travel information and mobile technologies are intersecting.
Today the channel represents an opportunity for competitive advantage; tomorrow it’ll be the norm — making it essential for airports to be innovative in their mobile offerings to stay ahead of the curve.