There is some resistance in moving toward touchscreen technology, but also definitely an increased demand to want to add the capability of touch interaction with displays in airports, says Dixon. In other digital signage applications, particularly in the retail space, a different level of interaction with customers can be added.
“With smart phones and tablet devices, people are used to interacting with touch screen display technology, and so display technology is naturally moving in that direction,” remarks Dixon.
“The technology has evolved to the point where it’s incumbent on the airport to figure out how to add multi-level ‘drill-down’ content to signage applications.
“People are using touch technology all the time, and users now expect that type of functionality; interactive technology is only going to become more prevalent.”