Trends in airport digital communications

Regarding resource allocation, 46 percent of respondents say they dedicate one part-time position; 11 percent have more than one part-time position; 11 percent have one full-time position; 13 percent have 2-to-5 full-time positions; and 13 percent say they outsource this task to an external agency.

When asked about the aspect of digital communications respondents would like to learn more about to help the airport meet its overall objectives, the largest response was for information about social media marketing and communication strategies, and information about iPads or other tablet devices.

For more information on the Communication Evolution session at ACI-NA’s annual event, visit http://www.questionpro.com/a/ShowResults?id=2559882.