E-Business: Update

E-Business: Update Web-based programs offer convenience, more to FBOs by Jodi Prill In April 2001, AIRPORT BUSINESS reported on ecustomer service systems. Since that time, feedback and advances in technology have altered these programs and...

Mercury Air Centers has been operating its Webbased reservation system, Mercury Easy Turn’ (www.mercuryaircenters.com), since January 2000 and in that time it has also altered its site to reflect the comments of users.
The most demonstrative change Mercury has made to the site, according to Ron Jackson, president of the marketing communications agency that developed the concept for Mercury Easy Turn’, is that customers are now able to return to the home page and change anything on their initial record, without having to start over.
A current upgrade Mercury Easy Turn’ plans to have operating by midsummer is making the choices that are offered on the site more regional — particularly catering. For instance, Jackson explains, if a customer needs to go to Bedford, MA, the selection of caterers would include seafood — Bedford being known for its great seafood. Or, if travel is taking a customer to Nashville, TN, caterers specializing in barbecue would be among the choices. "We’re trying to offer the local tastes, if you will, along with the standard fare," Jackson says.

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