Finding Their Voice

IATA’s Simplifying the Business campaign will take the complexity out of aviation processes, reports Graham Newton.

Saving airlines $6.5 billion in annual costs is no easy task but that’s exactly what the International Air Transport Association’s (IATA) Simplifying the Business (StB) campaign aims to achieve.

Through the effective use of technology and the setting of industry-wide standards, IATA plans to create a more efficient travel experience for both users and providers. There are five core elements to the campaign:

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