Popular Refrain: 'It is what it is'

Annual show of shows is subdued ... yet, a recent upturn in business brings optimism


  • A policy statement for use of the company’s aircraft.
  • A method for establishing metrics to quantify an aircraft’s value.
  • A document-retention program to catalogue relevant information about the missions conducted with the aircraft.
  • A presentation for a company’s internal audiences, so that employees can become advocates for the flight operation.
  • A presentation for external audiences – including the news media, lawmakers and others – so that a company can promote the benefits of business aviation.

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