e - Media

e-Media News from the Web ...

• Westfield Concession Management, developer and manager of Continental Airlines’ Terminal C concessions program at Newark Liberty International Airport (EWR), announces that Terminal C’s concessions are now communicating with customers via Facebook and Twitter. This new social media campaign marks the first of its kind at a Westfield-managed concessions program, and will communicate new store openings, promotions and sales, travel-related news items, and happenings at EWR Terminal C.

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• Boston Logan International Airport and SATA Airlines are offering roundtrip airfare and a six-night stay in Lisbon, Portugal. To increase the chances of winning, travelers can ‘Like’ the airport on Facebook and be one of the first five people to correctly answer a weekly trivia question or correctly identify the photo of the week; the traveler’s name will be entered five more times in the contest for each correct answer.

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Forbes.com recently published a list of the “Top Airports on Twitter” in its “Wheels Up” column, a list that has grown to 143 airports, says the news organization. Forbes’ Robert Cook reports that the latest list represents a 26 percent increase in airports utilizing Twitter than when the list was first posted on the Web in March 2010. According to Cook, the rankings of airports are straightforward: The ratio of the number of Twitter followers to total passengers using the airport. Following are some highlights ...

Top five airports with greater than 20 million passengers:
1. Manchester, UK
2. London Heathrow
3. Boston
4. Baltimore-Washington
5. London Gatwick

Top five airports with five to ten million passengers:
1. Columbus
2. Glasgow
3. Indianapolis
4. Liverpool
5. Birmingham, UK

Top five airports with one to five million passengers:
1. Richmond
2. Akron-Canton
3. Harrisburg
4. London City Airport
5. Kelowna

The list can be found in its entirety at: http://blogs.forbes.com/wheelsup/2010/07/21/top-airports-on-twitter-list-grows-to-143-airports.

Forbes has created a social media index tool to allow airports to enter and update their own data; the index tool can be found on the Web at: http://www.airgatesolutions.com/index.php?option=com_content&view=article&id=147&Itemid=103.

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• The Akron-Canton Airport has released a commercial video via YouTube that parodies the popular A&E cable television program, Intervention. In the video, an airport prop (a Punch Dummy) has a habit of frequenting larger airports and subjecting itself to long lines and big crowds. After an intervention by friends and family members, the prop chooses to fly Akron-Canton Airport.

The video can be found at the airport’s Facebook and YouTube websites, and at http://www.akroncantonairport.com/intervention.

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