e - Media: A look at Web-based customer service and marketing solutions

Sept. 29, 2010
A Focus on Websites:

Massport.com: The Massachusetts Port Authority recently launched a brand-new massport.com website which features interactive maps and wayfinding, provides flight information on the home page, and offers users information on Massport’s ownership and operation of Boston Logan International Airport, the container cargo and cruise passenger terminals in the Port of Boston, Hanscom Field, Worcester Regional Airport, and Massport’s real estate development projects.

In addition to interactive maps of each terminal, the new website features a GetUthere application which provides mapping and directions from any location to any Massport facility or tenant of Massport.

The new massport.com is the fourth generation website for the authority, which first launched a website in 1996. The new site replaces a ten-year-old version that receives 4.5 million visitors per year with some 90 percent of them seeking flight status information. Massport personnel worked closely with Fuseideas to develop the new website. Fuseideas was awarded a $720,000 contract in late 2008 to build a new site, according to a press release

Airlikes.com: Launched earlier this year, airlikes.com is an air travel information and reviews website housing more than 1,400 airlines and some 4,000 airports in its database. Airlikes.com allows visitors to find information and share experiences of flights or experiences at airports. Visitors can easily write their opinions of the airline on which they traveled or the airport from where they took off.

For each airport, visitors can find mapped information about their location, ICAO or IATA codes, brief information about the country, real-time weather conditions, local time, and primary carriers. Visitors can also read reviews from other travelers about the quality of service and the airport’s general experience.

San.org and Flickr: San Diego International Airport has expanded its social media presence with a new profile on Flickr, a social media site that allows users to manage and share photos.

The airport’s Flickr page is home to more than 100 photos related to the airport, and the collection will continue to grow in coming months. The photos provide a look at a number of airport programs, including the Airport Explorers educational program for children, and SDIA’s public art displays. Pictures also show the future of San Diego International Airport, with renderings of improvements that are part of The Green Build, such as a new dual-level roadway to reduce curbside congestion, and an expanded concessions core.

Users can sign up on Flickr and comment on photos, download images within copyright restrictions, and receive notifications when the airport updates its photo stream. Photographers, whether professional or amateur, can also upload their own images of the airport to Flickr.