Welcome to Aviation Industry Expo 2010

This year at the Las Vegas Convention Center, Aviation Industry Expo will host several must-see events, including GSE seminars, theater presentations and the Ground Support Leaders of the Year awards reception.

GSE Seminars
The seminars at Aviation Industry Expo 2010 will offer attendees valuable information on an array of topics, ranging from the latest advancements in alternative technology for GSE to emissions compliance to the IATA safety audit program for ground handlers.

The agenda will culminate on the final day with a business seminar targeted at all attendees and exhibitors on fundamental marketing strategies that can boost a company’s brand image and bottom line.

Demos on Demand
Test drive up-to-the-minute equipment at Demos on Demand, a demonstration area located just outside the exhibition hall that is open for attendees to visit, when escorted by an exhibiting company representative.

Green Pavilion
The show will again feature the Green Pavilion on the show floor — a place to make environmentally friendly, smart business decisions and discuss the best “Going Green” strategies.

Ground Support Leaders of the Year
The Ground Support Leaders of the Year awards is a wonderful way to acknowledge excellence in the industry. The nominations are voted upon by members of our Editorial Advisory Board. The awards will be presented to recipients at a reception at Aviation Industry Expo in Las Vegas on Wednesday, March 17 from 4:30 p.m. to 6 p.m.

Each award is for any and every aspect of the ground support industry, including ground service providers, commercial airline and/or military personnel, associations and individuals at manufacturers, suppliers and distributors.

Team Leader – similar to the original Leader of the Year Award, this title is for an individual who has taken a leadership role with personnel.

Safety Award – for a person or company who has introduced a new method, procedure or product to improve industry safety records.

Kaizen Award – Japanese for continuous and incremental improvement, this award is for a person or company who has implemented a new business philosophy about business work place practices focusing on efficiency and improvement in productivity, performance or processes.

Engineer/Innovator Award – for a company or a person who has introduced a revolutionary product.

Green Award – for a person or a company who has introduced environmentally friendly equipment or processes.

Lifetime Achievement Award – for a person who has demonstrated commitment to the industry through numerous years of dedicated service.

Tuesday, March 16
9 a.m. – 10 a.m.
Electric GSE: Research and Development
Speaker: Andra Rogers, senior project manager, non-road electric transportation, Electric Power Research Institute
Electric power has continued to be a dominant trend in environmentally friendly GSE. In this seminar, Andra Rogers will present the latest work by the Electric Power Research Institute in the area electric GSE.

10 a.m. – 11 a.m.
Alternative Technology for GSE
Speakers: TBD
Advancements have continued to be made in additional types of alternative technology for the ramp. Panelists will present the latest developments for GSE, including propane and renewable synthetic diesel.

Wednesday, March 17
9 a.m. – 10 a.m.
IATA: Safety Audit for Ground Operations
Speaker: Representative from International Air Transport Association
IATA’s Safety Audit for Ground Operations (ISAGO) is designed for ground handling companies operating at airports. The aims of the program are simple — improving operational safety, reducing ground damage, and promoting audit efficiency. The presentation will highlight the successful implementation to date, and the next stage of development — IATA’s standardized Ground Operations Manual.

10 a.m. - 11 a.m.
Emissions Regulations: California LSI and Off-road Diesel Rules for GSE
Speakers: Mark Williams and Beth White, air pollution specialists, California Air Resources Board
Compliance has remained a top issue, especially for those operating GSE in California. Air pollution specialists from the California Air Resources Board will be on hand to lead a discussion on the large spark ignition engine and the in-use off-road diesel regulations for GSE.

Thursday, March 18
9:00 a.m. – 10:30 a.m.
Business Seminar: “Hey, Let Me Try Some of That Marketing!”
Speakers: Gerry Whitty, projects director, Cygnus Custom Marketing Group, and Paula Williams, marketing consultant, Aviation Business Consultants International
Everyone talks about the importance of marketing to your customers but for many, the biggest hurdle is getting started. In this session, Gerry Whitty, projects director of Cygnus Custom Marketing Group, reveals some fundamental steps to help get you started the right way including when and how to start, what tools are available and how a structured approach can boost your company’s brand image and bottom line.

Social Media Marketing has been touted as everything from “free advertising” to “a public relations nightmare.” What’s the reality? In the second part of the seminar, Paula Williams, marketing consultant with Aviation Business Consultants International, will outline three strategies for managing social media – from the conservative strategy of simply monitoring social media to protect the reputation of your company and your brand, to a moderate strategy of providing customer service and responding to customer questions and complaints, to the most progressive strategy of reaching out to find new markets and new customers. You will leave this session with an understanding of what will work best for your company.

* Seminars are subject to change.