On Nov. 2, Terminal 4 at John F. Kennedy International Airport welcomed FAO Schwarz’s first-ever travel retail store to its premium offerings for a limited time.
Operated by leading luxury retailer DFS Group, the 300-square-foot pop-up shop brings the brand’s memorable experiences and premium goods to Terminal 4 through December 31, 2017. A ribbon cutting ceremony was held in celebration of the grand opening and FAO Schwarz’s entrance into the travel retail market.
“We are thrilled to welcome FAO Schwarz’s iconic toys and products to Terminal 4,” said Gert-Jan de Graaff, president and CEO of JFKIAT, the company which operates Terminal 4. “This imaginative in-store retail experience will provide travelers with yet another option to purchase premium goods while on the go. With more than 50,000 international and domestic passengers each day, and even more expected during the holiday season, this pop-up shop will surely be a familiar name and another reason for travelers to explore Terminal 4’s retail hall throughout the busy holiday season.”
The pop-up shop embodies the nostalgic playful personality of FAO Schwarz, from its whimsical aesthetic to its assortment of one-of-a-kind toys and specialty goods. The holiday collection gives a nod to the 155-year-old brand’s legacy of innovation and quality products. Terminal 4 travelers can enjoy classic items, ranging from oversized plush animals to vintage toys and the infamous floor piano.
“DFS is delighted to partner with FAO Schwarz to bring even more excitement to our traveling customers this season,” said Brooke Supernaw, DFS Group’s senior vice president spirits, wine, tobacco, food and gifts. “This pop-up store is a perfect complement to the excitement of travel, the thrill of discovery and the joy of the holidays.”
