Website Advertising

 

Leaderboard

Buy the best! AviationPros.com's leaderboard position is a banner advertisement you just have to see. At standard dimensions of 728 x 90 pixels, the leaderboard is the width of the page and lies above the masthead (the title area at the top of a Web page) and content. Leaderboards offer advertisers a great deal of advertising space in what some say is the most prominent position.
$2,053/month

 

300 x 250 Top Rectangle

AviationPros.com's has just your size! Advertising on AVIATIONPROS.com gets you immediate, measurable results. Whether you want to rev up your branding message or drive prospects to your website, interactive banner ads can do the job. Our online ad choices allow you to pick the size that meets your budget and needs.
$2,053/month

 

120/160 x 600 Skyscraper

Think big! The skyscraper ad position on AviationPros.com is a tall, narrow banner advertisement placed to the right of content on our web pages. The standard dimensions for a skyscraper ad are 120 X 600 or 160 x 600 pixels. Like the leaderboard, the skyscraper offers an advertiser a large space for a message. Unlike the leaderboard, which is placed above the masthead (title area of a Web page) and the page's content, a skyscraper is always visible above the fold and remains at least partly visible as the viewer scrolls down the page.
$1,642/month

 

300 x 250 Bottom Rectangle

AviationPros.com bottom rectangle position (300 x 250 pixels) offers advertisers a great deal of advertising space for the money; optimizing your audience reach and impact.
$1,294/month

 

120 x 90 Button

AviationPros.com button position (120 x 90 pixels) is one of our most popular ads and is a great choice for those who want a digital presence with a smaller budget.

 

Footer Leaderboard

AviationPros.com footer leaderboard position (standard dimensions, 728 x 90 pixels) offers advertisers a great deal of advertising space for the money; optimizing your audience reach and impact.
$1,437/month

 

eNewsletter

 

Ground Support Worldwide e-Newsletter

e-Newsletter
Stay up-to-date with the industry through the Ground Support Worldwide Weekly News Update.  The latest news, blogs, and more are sent conveniently to your email in a weekly mailing.  It features the biggest headlines from around the world that cover airlines and airports as well as new products and technology.  Get all the news that affects the ground support industry.

Ground Support Worldwide’s weekly e-Newsletter is delivered to 12,000+ readers.  Your ad will appear in a skyscraper, banner, or button ad of your choice.  All e-Newsletter advertising is net cost per month, and all positions are fixed.

Size	Rate
Skyscraper - 120x600	$1250
Banner - 468x60	$800
Button - 120x90	$400

Airport Business e-Newsletter

Critical airport information delivered in your email Monday through Friday. Daily we focus on Industry updates, airports, airlines, Fixed Based Operators (FBO), Tenants, International issues, and General Aviation. The Airport Business e-Newsletter adds up to a completely focused industry resource, right at your fingertips. Each Wednesday an expanded edition features blogs, commentaries, and the Customer Service Tip of the Week.

Airport Business daily e-Newsletter is delivered to 14,000+ qualified subscribers with a 15%+ Open Rate

Size	Rate
Skyscraper - 120x600	$1440
Banner - 468x60	$1776
Button - 120x90	$700

Aircraft Maintenance Technology e-Newsletter

AMT's weekly e-Newsletter is delivered to 30,000+ readers. Your ad will appear in a skyscraper, banner, or button ad of your choice.

We ensure delivery of your message by creating text-only version of the email for audience members who can't view HTML graphics, and our reporting system will tell you how many times your ad links were clicked

Size	Rate
Skyscraper - 120x600	$1244
Banner - 468x60	$1492
Button - 120x90	$592

 

eMarketing

 

Ground Support Worldwide-Marketing
e-Product Showcase e-Blast

Promote your products and services in a shared e-Mail message to a dedicated audience of over 12,000 opt-in subscribers with Ground Support Worldwide Product/Service Spotlight blast.  Feature your product in a shared e-Mail message that showcases new products.  Limit of six advertisers.

Rate: $500/product showcase position, availability is limited.

Dimensions – 275 x 400 pixels         

eBlast
Send your message to readers who ask to receive your promotional advertising. Almost 12,000+ advertisers like you. Target your niche market by component category from one of our specific subscription lists: Our reporting will tell you how many e-mails sent, opened, clicked, and forwarded. Mailing lists updated daily! All of the content within the E-Blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or sell inventory quickly to a large, dedicated audience.

Entire List Rental - $2000/e-Blast
Segmented Lists - $0.35*/Name
*$500 minimum purchase required

What is included in a eBlast Package?

1. A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
2. We can also design your blast from a print advertisement, a PDF, or from scratch
3. A subject line that meets our approval must be also provided
4. Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS
5. Rich media is not accepted
6. Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
7. Pre-designed blasts should be mindful of differences in e-mail client compatibility
8. A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
9. If sending a pre-designed blast, a text version must be included
10. Full image paths in the code must be used (ex: http://www.domain.com/images/graphic.jpg)

                       

Airport Business e-Marketing
e-Product Showcase e-Blast

Promote your products and services in a shared e-Mail message to a dedicated audience of over 14,000 opt-in subscribers with Ground Support Worldwide Product/Service Spotlight blast.  Feature your product in a shared e-Mail message that showcases new products.  Limit of six advertisers.

Rate: $500/product showcase position, availability is limited.

Dimensions – 275 x 400 pixels         

eBlast
Send your message to readers who ask to receive your promotional advertising. Almost 14,000+ advertisers like you. Target your niche market by component category from one of our specific subscription lists: Our reporting will tell you how many e-mails sent, opened, clicked, and forwarded. Mailing lists updated daily! All of the content within the e-Blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or sell inventory quickly to a large, dedicated audience.

Entire List Rental - $2500/e-Blast
Segmented Lists - $0.35*/Name
*$500 minimum purchase required

What is included in a eBlast Package?

1. A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
2. We can also design your blast from a print advertisement, a PDF, or from scratch
3. A subject line that meets our approval must be also provided
4. Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS
5. Rich media is not accepted
6. Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
7. Pre-designed blasts should be mindful of differences in e-mail client compatibility
8. A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
9. If sending a pre-designed blast, a text version must be included
10. Full image paths in the code must be used (ex: http://www.domain.com/images/graphic.jpg)

Aircraft Maintenance Technology e-Marketing
e-Product Showcase e-Blast

Promote your products and services in a shared email message to a dedicated audience of 100% opt-in subscribers with AMT’s e-Product Showcase.

A highly effective way to:

- Announce a new product
- Feature specially priced items
- Offer a pre or post-show special
- Drive traffic to your website
- Generate sales leads

Supply us with a product image and a 40 word description and we will create your ad.  Already have an ad? Format it to 275 x 400 pixels and send it in.

Rate: $675/Product Showcase Position

Career Opportunities e-Blast
Recruiting aviation maintenance professionals?  The Career Opportunities e-Blast program will email your recruitment ad to 30,000+ aircraft maintenance professionals and it will also go online for 30 days in our career section.
Rate: $695/Job Posting

Whitepapers
AMT’s Online Whitepapers offer you the opportunity to reach aircraft maintenance professionals through educational articles or case studies.  On average, 150 professionals will register for your whitepaper in a 12-month period and you will receive a monthly lead generation report with each individual’s contact information.

Included in this program is a full circulation (30,000+ names) e-Blast e-Mail to introduce your whitepaper to the industry.

Rate: $1800/year/whitepaper

eBlast
30,000+ readers receive promotional emails form AMT for advertisers like you.  Our reporting system will tell you how many emails were sent, opened, forwarded and links clicked.

All of the content within the AMT e-Blast is dedicated to your message.  This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or simply get your name and products out to a large, dedicated audience.

For our e-Blast email service, you are able to select targeted demographic and geographic off the BPA circulation statement for a highly targeted campaign
Segmented Lists - $0.36*/Name
*$500 minimum purchase required

What is included in a eBlast Package?

1. A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
2. We can also design your blast from a print advertisement, a PDF, or from scratch
3. A subject line that meets our approval must be also provided
4. Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS
5. Rich media is not accepted
6. Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
7. Pre-designed blasts should be mindful of differences in e-mail client compatibility
8. A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
9. If sending a pre-designed blast, a text version must be included
10. Full image paths in the code must be used (ex: http://www.domain.com/images/graphic.jpg)

Video

 

Aviation Video Network
Showcase your product or service in action to thousands of buyers in the aviation industry on AviationPros.com.  The Video Network enables companies like yours to present videos 24/7 to aviation industry leaders.  There’s no better way to close a sale than to let your prospect see your product in action.  Showcase your equipment being used on the job, highlight a new product or service and much more!

Video Network Opportunity - $3000/Year

 

Trade Show Exclusive
The Trade Show Exclusive is a short (1-4 minute) video that features a specific product, service or message your company is promoting at an industry trade show.

These short (up to 1 minute) videos showcase your product while informing your customers of its features and benefits. The video is yours and will be emailed after editing, we also duplicate on the Aviation Video Network for one year.

Trade Show Video $1500/Video

 

Webinars

 

Marketing Tool

The term "Webcasting" is the ability to use the Web to deliver live or delayed versions of audio or video broadcasts. A Webcast is similar in intent to a live power point presentation but designed for the internet. Webcasts deliver the audio and visual content right to the users' desk top.

Contact your sales representative today for pricing details.

 

How Webcast Works

A Webcast is an advertiser-sponsored event that is broadcast over the internet from a Cygnus site to viewers who are a targeted market segment for the sponsor. A Webcast can be taped at an exhibition and delivered in real time to an audience across the country or it can be taped on location on a specific topic and viewed at a later time which is convenient for each viewer. It can have registration to the event or can be viewed upon demand without viewer information supplied. In summary, a Webcast is flexible to the needs of the client and viewer.

 

What Is Included

• Logos and taglines presented on promotional materials from date at the onset of the promotional campaign.
  
  
• Sponsor's name and tagline in pre-Webcast reminder e-mails to registrants and follow-up thank you e-mail after their participation
  
  
• Logo and tagline, linked to sponsor's home page on the landing page of the individual presentation
  
  
• Logo and link on the sign up page of the individual presentation
  
  
• Logo included in the frame of the presentation
  
  
• Sponsor will receive at least two power point slides (one before, one in middle or at end) of the presentation thanking them for sponsoring with marketing message.
  
  
• Sponsor will get verbal audio thank you at least twice during presentation
  
  
• Entire Webcast, including sponsor logos and links, will be archived for one year

Rate: $12,000/Year-Long Generating Sponsorship

 

Buyer’s Guide

 

The AVIATIONPROS.com Buyer's Guide is an interactive listing of companies and their associated products/services solutions located in one, easy to-navigate place. A featured listing ensures your listing is moved to the top of the list or highlighted, making you stand out from your competitors. Don't let your sales slip away because you haven't enhanced your listing. Additionally, industry category and subcategory sponsorship advertising options are available. Contact your sales representative for details.

Package Options:

Gold Listing - $2,800 per year

- e-Blast with 10,000 names
- Product Showcase: Month of your choice
- Unlimited Featured Categories

Silver Listing - $1,500 per year

- Product Showcase: Month of your choice
- Limit of 12 Featured Categories

Bronze Listing - $800 per year

- Limit of 5 Featured Categories

 

Custom Survey

 

Sent electronically to our complete list of opt-in names, the Market Research Survey is sent to those who have agreed to participate in AviationPros.com surveys. You are provided with all the information obtained from the survey in a complete report, along with analysis of the information by the AviationPros.com publisher and/or editor.

 

Either way, you will achieve immediate results. More importantly, you have valuable data in your hands. We'll put together a form to find out what potential customers really want from your products or services. We'll compile the results and send it to you in real-time by e-mail. Your custom-designed survey will be promoted to an opt-in audience via an e-mail blast.

Contact your sales representative today for pricing details.

 

 

 

eMail Best Practice

 

Strategize before building emails

Prior to constructing your email, make sure that your message is clear and concise. Develop and refine what you want to say so that readers don't lose interest or get confused about what your call-to-action is. What is your offer? How will reading and clicking through this email help the reader? Make sure they know what's in it for them. Before and during the building process, continually ask yourself, "What would I think if I got this in my inbox? Would I immediately delete it? Or worse, report it as spam?" Rule No. 1 — don't be spam.

 

Layout/Theme

Keep your layout simple and free from complex tables by avoiding unnecessary embedded rows and columns. Make sure that you achieve balance between the amount of text and images your email contains. Non-text content such as videos or background images should not be used as the main focus. Replace them with an attractive call-to-action button that will lead to a landing page with the promised content.

 

Since many users simply scan emails in lieu of reading them, it's important to make your copy easy to process. There are several ways to ensure your message is easy to scan. Try a light background with dark copy, placed in short, and centered lines that read vertically above the fold.

 

Another effective approach is to make sure that your important content is placed in an F-shaped pattern. Studies show that readers will first view the headline, followed by the text down the side and finally the middle section of text.

 

• Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.
• Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.
• Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem.

 

Headers/Footers

The pre-header and footer are two of the most important elements of your email. The pre-header is located at the very top of your email, and is what your reader is going to see before scrolling down into the body of the email. Company logos/brand need to be at a top corner of your eblast.

 

Currently, one-quarter of companies do not use any type of pre-header, and 80 percent do not use white list instructions. Surprisingly, snippet text is only used by about 13 percent of marketers. Again, it's crucial for campaign optimization to test using the pre-header a few different ways in order to find out what works best for different campaigns and audiences.

 

With the footer, make sure that you include an option for readers to view the email by mobile device. Currently, 75 percent of marketers are providing a good user experience by having links for profile and subscription management, yet fewer than 10 percent create a mobile version of their email.

 

Using Images in emails

To ensure your emails still work even without the images showing, you can make a few simple improvements:

 

• Never use images for important content like headlines, links and any calls to action.
• Never use an all image blast (blast that has no selectable text; everything is contained within the image)

 

Headers/Footers

1. Many email packages (like Outlook) block images by default until the user okays the download. So when a message arrives in a user's inbox, it appears blank until they download the images.
2. The file size of an image is (almost always) larger than text. We have file size limitations, so it's hard to keep within those limitations when the entire blast is composed of images.
   • Add a text-based link to a web version of your design at the top of your email.
   • Get added to your recipient's address book or whitelist.
   • Use alt text for all images for a better experience in Gmail.
   • Always add the height and width to the image to ensure that the blank placeholder image doesn't throw your design out.
   • Test your design with images turned off before you send it.
   • Always use "ALT" tags

    

 

Bring back tables

As much as we all hate it the reality is that email standards have taken a giant leap backwards in recent years. While we can all work to increase email standards support it's not going to be an overnight process.

 

So if you need to do anything more complex than a single column, you will find you need to use structural tables. Outlook 2007, for example, has little support for floats. A simple table will keep everything together.

 

Engage the Reader before the open — use the Preview Pane wisely

This is "prime real estate." This is the window below your inbox that previews the email and is found in many popular email clients such as Outlook and MacMail.

 

To ensure that the reader is engaged and can clearly view the email, our recommendation is that emails be between 550 and 700 pixels wide. Also make sure that the purpose and call-to-action of the email is made apparent in the top 300 pixels so that readers can see the email even if they don't open it.

 

This top area is a great location to place your company logo. In addition, design several different background scenarios so that you can cater to each email client's specifications.

 

A Call to Action Needs to be in the "Above the Fold/Preview Pane"

 

Height of the email

The average preview pane is around 300-500 pixels high, so make sure you include any important bits of your email in this area.

 

Can you embed video players in the blast?

No. Please realize that video requires a browser plug-in to display and this is not possible to include in a blast for security purposes. Our third-party email marketing providers won't even allow you to attempt this.

 

What most companies do is place a mock-up video player with a freeze frame and "click to play" button, when clicked a landing page with video is viewed in the browser.

 

This is a standard internet convention.

 

Can you have flash or animated GIFs in blasts?

Flash cannot be sent under any circumstances. Animated .gif files can be received by many products except for Outlook 2007.

 

Web friendly fonts.

 

Web friendly fonts

We cannot control the fonts used on an end user computer. The font needs to exist on the end user system for it to render on the blast piece. This is why we use web friendly fonts; as a generalization.

 

You can install the font on your system to use within the blast. You can then include in the inline css a back up font type or types. If the end user does not have the font needed on their system the backup you set will be used. It's the best we can do or anyone for that matter. The font has to exist on the end user system for it to render.

 

Increasing open rates

There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few ideas to get you started:

 

• Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.
• Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Friday afternoon email would be welcomed.
• Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.

 

Subject lines

You need to set your message apart.

 

• Keep subject line short, informative, and relevant.
• Don't be afraid to use your brand name.
• Integrate strong action words to make a subject line compelling, you have to use a bit intrigue.
• Don't include characters: (e.g. "!", "//", ":") because (1) - they are likely to be filtered out as spam, and (2) - use of characters easily forms an unprofessional impression.
• Stay away from words such as "free" and "guarantee."
• Do not use ALL CAPS or the use of generic subject lines, such as "Check this out!"

 

URLs/Links

• Make sure you use clean URLs for links in HTML messages. Don't use long/ugly URLs. URLs should be embedded into relevant call to action text.
• Repeat URLs often in your message (top, middle and end)

 

 

Jobs

 

Looking to fill a critical job opening? Use the AviationPros.com Job Center to precisely target your message to reach top candidates now available in your market.  By advertising in the AviationPROS.com Job Center, you have the opportunity to market the benefits of your open position(s) and your organization and stimulate response from the best talent pool of professionals operating in your market – our readers! 

Featured Listing

• Unlimited text (complete job description)
• Position highlighted in a premier position at the top of the careers page of our web site
• Includes logo for free
• Posted on our site for up to six weeks
• Includes announcement in our e-newsletter (10 appearances) that links directly back to the position
• Cost: $250

Advertising Technical Specifications

 

AviationPros.com and Cygnus Business Media reserve the right to ask for revisions or reject any advertising it deems, in its sole opinion, not in keeping with its standards. Opinions expressed within the message boards are those of the author and do not reflect the views of AviationPros.com or Cygnus Business Media.

 

BANNER SPECIFICATIONS

 

General Materials Guidelines

 

• Animated GIFs should have at least two seconds between frames, maximum of six frames.
• All banners must be sized at 72dpi resolution.
• Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
• Ads with a white or transparent background must include a 1 pixel-wide border.
• Banners may not "Flash" messages which overly distract the user.
• All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped).
• ALT (Mouseover) text should be no greater than 10 words.
• All banners and advertising, when clicked, will launch the linked site in a new browser window.
• Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.
• Advertisers may make banner or other creative changes or additions every two weeks, following the time guidelines below, although we prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign.
• Flash advertising is not available in e-mail newsletters or blasts at this time.

 

Available Types and Maximum Sizes

 

Below are the size limitations for GIF/JPG/Animated GIF banners. Separate requirements and information on Rich Media (Flash) banners are reviewed later in this document.

 

		Max Initial Download Fileweight
300 x 250 IMU - (Medium Rectangle)	View IMU	40k
728 x 90 IMU - (Leaderboard)	View IMU	40k
160 x 600 IMU - (Wide Skyscraper)	View IMU	40k
120 x 90 IMU - (Button 2)	View IMU	20k

 

Deadlines for Client Submitted Materials

 

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialize rich media ads and e-mail creative may require longer lead times, see below.

 

Need Banner Creative Done For You?

 

Before we can create your banner, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s).

 

This includes:

 

• Providing a URL or direct graphic image(s) to be included in your banner(s) including company logo, products and other related images.
• A clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your banners.
• Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.

 

For campaigns where Cygnus is your 'Creative' source, please allow up to 8 business days before your campaign begins for banner creation, approval and placement. This includes up to five business days for banner design from receipt of all needed materials, up to two days for client approval, and one business day typically. Any adjustments to creative will require additional time to adjust the design/product.

 

Please add two additional business days for additional five banners to be created for your campaign.

 

Campaigns where creatives follow multiple concepts and designs, or more than 10 banners, will be handled on a case by case basis.

 

 

 

What We Accept

 

We will accept ads in GIF, JPEG, animated GIF and Flash formats. Other formats must be tested and approved on a case-by-case basis. Formats that require the user to download plug-ins other than Flash will most likely be rejected.

 

General Requirements

 

• Each frame of an animated gif must display for at least 2 seconds.
• All banners should have a hard 1-pixel border.
• All banners must be sized at 72dpi resolution.
• Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
• Banners may not "Flash" messages that may overly distract the user.
• All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped).
• ALT (Mouseover) text should be no greater than 10 words.
• Advertisers must understand that all banners, when clicked, will launch the linked site in a new browser window.
• Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.
• Advertisers may make banner or other creative changes or additions every two weeks, following the time guidelines below, although we prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign.
• Flash banners must be Netscape/IE 4+ compliant as well as published out as flash version 5.0.

 

 

BANNER INSERTION & DESIGN REQUIREMENTS

 

If Advertiser Provides Banners

 

Note: If the creative is anything other than an animated gif or JPG (for example: Flash), the creative must be received one week (five business days) ahead of flight date to allow for proper quality assurance testing. Please notify us at time of insertion order signing or ten business days prior to the launch of the campaign if you are planning to use Rich Media.

 

Deadlines

 

• Creative for a run of site campaign must be received three business days before the start of that campaign. Creative must include list of URLs that each banner will be directed to as well as ALT tags for each banner.
• Creative for a section sponsorship or fixed position location must be received four business days before the start of that campaign. Creative must include list of URLs that each banner will be directed to as well as ALT tags for each banner.
• Receiving creative outside of these boundaries will result in the campaign starting one business day later for each day late the creative is up to three business days. The campaign will extended for the same number of days. Creative later than three days will need to be negotiated on a case-by-case basis.
• Creative received late for section and other fixed position section sponsorships, which may be date sensitive, will have to be negotiated on a case-by-case basis. In some instances, another campaign may be booked to start immediately following your campaign and additional days cannot be added to the initial campaign.

 

If We Design The Banners For You

 

AviationPros.com's team can easily assist your company with designing banners, developing online marketing strategies and more.

 

Fees

 

• BANNER DESIGN COST - ANY SIZE (GIF/JPG) $136 EACH
• BANNER DESIGN COST - FLASH $210/UP EA.
• FORM AND LANDING PAGE DESIGN $525 EACH
• SCANNING IMAGES OR ALTERING $32 EACH

 

Changes, additional time spent working with client to develop banner design or landing page layout AFTER THREE (3) REVISIONS, will be billed at $75/hour.

 

Pre-Design Needs

 

Before we can create your banner, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s). This should include:

 

• Providing a URL or direct graphic image(s) to be included in your banner(s) including company logo, products and other related images.
• A clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your banners.
• Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.

 

Deadlines

 

For five or fewer banners, of any size, please allow up to seven business days before your campaign begins for banner creation and approval. This will include five business days to allow for banner design, creation and client approval, followed by two days to enter the campaign into the system.

Add two additional business days for additional five banners to be created for your campaign.

Campaigns where creatives follow multiple concepts and designs, or more than 10 banners, will be handled on a case by case basis.

 

Need It Faster?

 

AviationPros.com recognizes the need for quick turnaround for time-sensitive campaigns and aims to meet all deadlines and exceed client expectations. Based on the availability of our staff, if you require our creative assistance, we may be able to provide a quicker turnaround as well as begin your campaign immediately. However, this availability is not guaranteed and depends on timing and scheduling. If your campaign requires immediate launching with your order and/or you need creative assistance, a premium charge may be imposed from $150-$200 for immediate turnaround of an order. The cost would vary based on date of delivery of the creative for the campaign and same-day launch in the ad-serving system for a client campaign. Please advise your sales representative of any special needs when you place your insertion order and if you require creative assistance as creative costs are additional to rush charges. We aim to exceed your expectations and thank you for choosing AviationPros.com.

 

Text Link Ads - Home Page Sponsored Links

 

• Must Provide URL at least three business days prior to campaign starting.
• Available currently only on the Home Page as 'Sponsored Links'
• Text is limited to 20 characters and spaces. All capitals not permitted except if part of actual company or product name.

 

 

RICH MEDIA SUPPORT

 

What We Accept

 

We will accept ads in most formats, including HTML and Flash. Other Rich Media formats must be discussed and tested on a case-by-case basis.

 

When submitting a rich media banner, a conventional GIF or JPEG banner must also be submitted, within the size and file requirements as a normal comparable size banner. This alternative will be served to visitors who cannot view rich media.

 

Tracking Standard Flash Banners

 

The top layer within the Flash banner will be the layer that communicates with the sniffer code associated with each banner. The layer will only contain a transparent button in which a "Get URL" action is assigned to it (for Flash pop-up windows, see special instructions). Instead of inserting the actual destination URL, it must be assigned the expression 'clicktag'. The 'clicktag' expression is referred to within the sniffer code, where the Cygnus tracking script and resolving URL are encoded. The action script which must be used with the ad's button layer is:

on (release) {
        if (clickTAG.substr(0,5) == "http:") {
        getURL(clickTAG);
        }
        } 

Please note: The action script for the button layer in your Flash file should look exactly as it is above. Do not insert your URL where the "http:" is above. This revised action script simply checks to make sure that "http:" is contained within the URL we pass into it.

 

This is updated action script is based on security measures recommended by Macromedia. According to Macromedia, "The ActionScript...is verifying that the clickTAG URL begins with "http:". This is an important security measure. If you do not take this precaution, a malicious HTML page could source your SWF and pass a clickTAG URL that begins with "javascript:" or another scripting pseudo-protocol. If your ActionScript code were to call getURL with a maliciously crafted JavaScript URL, it would be possible for the site serving the malicious HTML page to obtain the contents of your HTTP cookies or perform other actions on your site's behalf."

 

For more detailed information on implementing clicktag ActionScript, visit Macromedia's Flash Tracking Kit.

 

Final Files Required

 

All advertisers wishing to use Flash creatives must supply the Cygnus Account Manager with all of the following before the three day testing period can begin:

 

• Flash SWF (version 6 or less)
• Default GIF
• Click-through URLs
• Alternate Text

 

Tracking Flash Instructions

 

To assign a clickTAG for your advertisement:

 

• The Flash File (.fla extension) must first be modified.
• The clickTAG is the tracking code assigned by the ad serving network to an individual ad. The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.
• The code below will allow ad serving networks to dynamically assign a clickTAG to their ad.

 

Flash MX/Flash 6 ONLY Accepted

 

In this example, a getURL action is being assigned to a button that will navigate the browser to [clickTAG]. The getURL(clickTAG) statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad serving network, which allows them to register a user's click on that advertisement.

 

The expression box must be checked for the clickTAG variable to work properly.

 

In order to have a new browser window open when clicking on the banner, choose "_blank" by the window option in the action window. See picture below.

 

What are your restrictions on 300x250 expandable units? Can it expand in any direction? Are there issues with covering up content?

 

User initiated expansion on page load expansion is allowed, only to a large size of 500x400 max. Both must retract after a maximum of 15 seconds and have a clear close button that when clicked will retract the ad completely.

 

Units may be expandable toward the center of content. For example, if the position is right-aligned, then the expansion must occur to the left. Content may not be made scrollable by the appearance of the ad.

 

What are your banner and panel pixel restrictions?

 

8 bit pixels only

 

Transparent Pixels are permitted, as well as transparent WMODE

 

Font face/type must not match site content, style o the ad must be significantly different from the layout of the content.

 

What is the initial download size you allow?

 

For 300x250, we allow an initial download size of 40K.

 

What is the total size you allow?

 

For a expandable rich media, we allow 100K of total download size. Anything larger will require preapproval before start of campaign.

 

 

VIDEO BANNER ADVERTISING

 

Advertiser Supplied Creative

 

• Video length: Up to :15 maximum and should be user initiated
• Requires a 300 x 250 rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This can have an opacity of 0%, but must be present so the players can size the movie properly
• Frame rate: same as source or 1/2 of source (15 to 30 fps)
• Video Data Rate: 600kbps
• Audio Data Rate: 48kbps
• Total Data Rate: 648kbps
• Keyframe: every 30 or 60 frames (2 seconds)
• File format required: FLV, Flash 7
• Video Ad is clickable, please supply a click-thru URL
• Video should not include a leader
• A stop(); action should be placed in the final frame on the main timeline.
• All code should be Actionscript 2.0
• Must not reference level0 in Actionscript
• Must not change player quality with Actionscript
• SWFs should be exported for Flash Player 7
• Preloaders are built into the players, so should not be present in the movie

 

Click Tracking

 

Add an invisible button over the stage, making the entire area of the banner clickable. Attach the following getURL() call to the button's release event. One option is to add the code to the button itself:

on (release) { 
    getURL(clickTag, "_blank");
    }

 

Another option would be to name the button instance and attach the onRelease handler through code. In the following case, the button has been given the instance name "clickTag_bn" in the Flash IDE properties panel. This code would then be placed on the button's parent timeline:

clickTag_bn.onRelease = function() { 
    getURL(clickTag, "_blank");
    };

 

Video Player Advertising

 

In Video Player Specifications

 

Formats Supported: .FLV, .SWF, .JPG, .PNG, or Static .GIF

 

The Video Ad can be served as pre-roll, mid-roll or post-roll. Video ads of any length are supported, however video ads of between 15-30 seconds are recommended.

 

FLV and SWF video ad creatives will scale for players if the creatives are built to specification. The Ability to skip a Video Ad is not supported.

 

Video Ads can be clickable. When a Video Ad is clicked, the click-through will open a new browser and the Video Ad will pause in the Brightcove player.

 

During Video Ad playback, Fast-Forward and Rewind controls are disabled. Mute, Un-mute, Pause, and Play controls are enabled.

 

FLV Format

 

• Dimensions - 480x360 (4:3 Full Screen) or 480x270 (16:9 Wide Screen)
• Video length (in seconds) - no limit [15-30 seconds recommended]. Note: If the media duration in included in the file metadata, then that value will be used as the duration for the ad.
• File size max - [Publisher discretion]
• Frame rate - 30 fps.
• Video data rate - 600 kbps
• Audio data rate - 48 kbps
• Total data rate - 648 kbps
• Clickable - Supply a click-through URL.
• 3rd Party Serving - Third party redirect ad tags for SWF, JPG, GIFs, and FLVs are permitted to run inside a player, provided that the agency or third party supplies a single redirect URL (http:// or https:// path) to the asset file and has met all the required advertising specifications.
• Note: IFRAME, ILAYER, JavaScript, HTML, etc. tags are not supported because Flash does not support these ad tags and the is a Flash environment.
• 1x1 impression third party tracking pixel and click tag URLs are also supported. Place 1x1 tracking pixels in either trackStartURL, trackMidURL, trackEndURL, trackPointURLs, trackMuteURL, trackUnmuteURL, trackPauseURL, or trackResumeURL, depending on what you want to track.

 

SWF Format

 

• Dimensions - 480x360 (4:3 Full Screen) or 480x270 (16:9 Wide Screen).
• File size max - [Publisher discretion]
• Flash version - Flash 7/Flash 8
• Video length (in seconds) - no limit. [15-30 seconds]. Note: If the media duration in included in the file metadata, then that value will be used as the duration for the ad.
• The length of the main timeline dictates the duration of the ad. A 300 frame movie will last 10 seconds (300 frames at 30 fps).
• Frame rate - 30 fps.
• Key frame - every 30 - 60 frames (2 seconds)
• Max animation length - 15-30 seconds
• Requires a 480x360 (or 480x270) rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This bounding box can have an opacity of 0%, but must be present so the Brightcove player can size the ad properly.
• Ad content should begin on or after frame 5. At this point, content can be inset from the stage borders or extend outside them without it affecting sizing.
• A stop(); action should be placed in the final frame on the main timeline.
• Must not reference level0 in ActionScript. References should not be made to _root unless _lockroot=true. It is recommended that relative paths be used instead.
• Any reference to any methods or properties of the Stage class must be removed.
• ActionScript should not change the player quality.
• Preloaders are built into the players, so they should not be present in the movie.
• To get the Play/Pause buttons to appear when using a SWF in the video ad slot, add the code below on the first frame of the movie. This code will allow the player controls to pause and play the SWF video ad.

  function playAnimation() { play(); } 
      function pauseAnimation() { stop(); }

• 3rd Party Serving - Third party redirect ad tags for SWF, JPG, GIFs, and FLVs are permitted to run inside a player, provided that the agency or third party supplies a single redirect URL (http:// or https:// path) to the asset file and has met all the required advertising specifications. Note: IFRAME, ILAYER, JavaScript, HTML, etc. tags are not supported because Flash does not support these ad tags and Brightcove is a Flash environment. If you are synchronizing companion banner assets outside the Brightcove player with a video ad instead the Brightcove player, then third party IFRAME, JavaScript, HTML, etc. tags can be used for the companion banners being served on the HTML page. 1x1 impression third party tracking pixel and click tag URLs are also supported. Place 1x1 tracking pixels in either trackStartURL, trackFirstQuartileURL, trackMidURL, trackThirdQuartileURL, trackEndURL, trackPointURLs, trackMuteURL, trackUnmuteURL, trackFullscreenURL, trackExitFullscreenURL, trackPauseURL, or trackResumeURL, depending on what you want to track. For more information on each tracking point, see Ad Format XML Elements and Attributes.
  
  IMPORTANT: Writing methods and properties to any Flash object's prototype property will cause it to be added to all instances of that object. As such, it is strongly recommended that you avoid modifying the prototypes of Flash's built-in objects like MovieClip, TextField or Button in the creatives. Doing so will modify all instances of these objects in the Brightcove player, bloating the player and possibly causing erratic behavior. The recommended method for developing in Flash using ActionScript 2.0 is that prototypes are not modified and that instead classes are created that extend the built-in objects.

 

JPG, PNG, or Static GIF Format

 

• Dimensions - 480x360 (or 480x270)
• File size max - [Publisher discretion]
• GIF must be static. Flash 8 will only display the first frame of most animated .gifs.
• JPG must be non-progressive
• Clickable - Supply a click-through URL