Lindt and Dubai Duty Free joined forces in a premium partnership to offer a unique travel souvenir - the Lindt Chocolate Trolley. Designed to target the growing souvenir gifting market, the Lindt Chocolate Trolley is the perfect gift for travellers who want to bring home a truly stunning and exceptional travel exclusive souvenir for family or friends.
Available in glittering gold or vibrant pink, each case contains 600g of individually wrapped assorted Napolitains. These individually wrapped chocolate bites come in six well-known and popular flavours: milk chocolate, milk hazelnut, surfin, Lindor, Cresta milk and Cresta white.
The global pre-launch took place at Dubai International Airport and the Lindt Chocolate Trolleys were displayed at six eye-catching counters, all Lindt locations and other selected locations across the airport. A highlight of the promotions, which ran from March 15-29, were two handcrafted giant chocolate trolleys, made by Lindt Master Chocolatier Mathew Muller who is based in Dubai. The promotion was supported by a comprehensive sampling programme, and Lindt offered a special discount of 20 percent off the Lindt Chocolate Trolleys 600g.
Commenting on this exclusive launch, Dubai Duty Free Senior Vice President for Purchasing, Saba Tahir said, “We are delighted to be the first travel retailer to showcase this latest addition from Lindt. With its unique packaging and broad range of promotional activities for this special Lindt Napolitains Chocolate Trolley offer, it has created considerable awareness and excitement among our customers as we sold a total of 5,006 pieces valued at US$166,953 for the full month of March.”
Head of Lindt & Sprüngli’s global duty free division, Peter Zehnder, said, “More and more travellers seek to buy the perfect travel exclusive souvenir. Our new range offers a novel take on the traditional souvenir concept and gives travellers something unique. Travellers’ high affections for our Chocolate Trolleys make us the ideal brand to take centre stage and help to boost travel retail exclusive sales. Lindt Chocolate Trolleys have become a must-have travel essential, and are going to make the perfect addition to the wonderful shopping offer at Dubai Duty Free.”
