BroadSign International LLC has been selected to power the Core Out of Home network, formerly known as Clear Channel Turkey.
The initial conversion of 126 screens in three Turkish shopping malls has been completed and rollout will continue across over 1,000 displays and ten shopping malls in total. Inventory consists of 55” – 65” portrait oriented LCD displays, as well as 1x3, 3x4 and 4x3 videowalls.
“Upon meeting BroadSign this year at Integrated Systems Europe, we quickly decided to convert to the industry-leading platform due to its simple and flexible design,” said Demirhan Cavusoglu, Head of IT at Core Out of Home.
“BroadSign’s expertly developed software brings efficiencies that make our lives easier and its wide range of features satisfies the contemporary needs of our clients.”
Core Out of Home’s clients include top advertisers such as P&G, Unilever, Vodafone, Mercedes-Benz, Odeabank, ING Bank, Turk Telekom and Akbank.
“When DOOH media owners convert from spreadsheet-based software to BroadSign’s automated solution, the benefits of reduced resources and increased productivity are realized immediately,” said Maarten Dollevoet, Vice President, Global Sales at BroadSign. “The Turkish digital signage market is growing and we are excited to assist Core Out of Home in setting a prime example of best practices.”
