BroadSign International LLC has been selected by Paraguay’s largest local digital out-of-home network, JWF Group, to power its network of displays.
Conversion to the BroadSign Core CMS will begin with nine digital billboards and extend to indoor LED screens located in retail, restaurants, malls, airports and bus stations. The ad-based network runs campaigns for customers such as Coca-Cola, Samsung, Huawei, Land Rover and Volvo.
“JWF Group selected BroadSign’s digital signage platform upon a competitive comparison of providers. Of the platforms I tested, almost all did not fulfill my expectations due to lack of understanding of the advertising industry,” said Enrique Aquino, IT Manager at JWF Group.
“Unlike other platforms, with BroadSign we can “say ‘no’ to playlists”, which helps reduce errors through automated management of complex content scheduling. Our customers are eager to play dynamic content based on triggers and conditions, and BroadSign has the ability and flexibility to enable this, along with category separation and detailed proof of performance reports.”
“JWF Group was the first ad-based digital signage network in Paraguay and BroadSign enjoys nothing more than collaborating with forward-thinking media owners across the world. We will work closely with them to help advance our medium in the country,” said Skip Beloff, Senior Vice President at BroadSign.
