Airport Dimensions’ Connecta In-Lounge platform recently launched at Jacksonville International Airport (JAX), enhancing the visitor experience at The Club JAX with digital booking of services, food and beverage ordering, and a selection of digital media on one platform.
According to a study done by Airport Dimensions, 83% of passengers consider digital access to flight information as important; food and beverage ordering as 80% important; and the booking of amenities as 72% important.
Since launching, more than 90% of JAX visitors utilized the service in lounge.
Connecta In-Lounge guests can access a range of services from their phones including food and beverage delivery, booking services such as showers or business pods, and access to a range of online media including newspapers, magazines and podcasts curated for the location of the airport.
To use the service, scan the QR code via smartphone.
“The demand for personalization is an ever-growing focus in all aspects of daily lives, and the traveling consumer wants what they want, when they want it,” said Airport Dimensions Global Strategy Director Stephen Hay,” Connecta In-Lounge plays to this growing need, and whether it’s a particular magazine or a cup of coffee made the way the customer wants, it can allow customers to create an experience that is bespoke to them.”
Hay said he sees an enormous potential for the future of airports via Connecta In-Lounge.
“Airports have a lot of non-premium space that is not serving them or their customers,” he said. “Given an empty space at an airport, Connecta allows us to re-envision it into almost anything, whether that’s a café, a gaming zone or a sleep-suite. Because the front end is digital, it can be configured simply and quickly, and because we are bringing people in digitally, we can guide them to any place in the airport, turning a location that the airport can’t monetize currently into a great part of the customer experience.”
Using services such as food and beverage ordering from parts of the airport, Hay said Connecta builds revenue from concessions in such locations and helps airports manage demand across the terminal.
Over the next 12 months, Connecta In-Lounge will roll out progressively across Airport Dimensions’ Club lounge network.
“The way Connecta In-Lounge is configured - and our investments with other strategic partners who go to make up the experience such as F&B [food and beverage] ordering platform Servy - means it’s very easy to tailor it to the needs of the airport and have it up and running very quickly,” Hays said.
