Paradies Lagardère and TripAdvisor announced Feb. 1, two new travel essential stores at George Bush Intercontinental Airport (IAH) in Terminal 1, and Phoenix Sky Harbor International Airport (PHX) in Terminal 4.
With more than 455 million monthly visitors, TripAdvisor helps travelers worldwide find the latest reviews and lowest prices. In addition to offering travel essentials, these TripAdvisor branded stores feature a large, interactive screen that travelers can use to learn more about the surrounding area. With just a tap, customers are able to easily access the latest TripAdvisor reviews and traveler photos for nearby hotels, attractions, restaurants and more to help them plan the perfect trip.
“Paradies Lagardère works with its airport and brand partners to create enhanced customer experiences and stay on the cutting edge of offering innovation and technology,” said Gregg Paradies, president and CEO at Paradies Lagardère. “The TripAdvisor travel essential concepts both include an interactive tool that’s entertaining, fun, and truly useful in helping travelers. We’re thrilled to continue to bring this pioneering travel essential store to airports throughout North America, and this unique store is a great addition to the already strong retail programs at IAH and PHX.”
“We are thrilled to be partnering with Paradies Lagardère and extending the reach of the TripAdvisor brand into the George Bush Intercontinental and Phoenix Sky Harbor International Airports,” said Nicole Brown, Senior Director of Brand Partnerships, TripAdvisor. “The TripAdvisor travel retail store concept allows us to further our mission of helping travelers worldwide plan and book the perfect trip by offering them a convenient way to purchase all the travel essentials, as well as quick access to our more than 570 million reviews and opinions on 7.3 million accommodations, restaurants and attractions via innovative in-store touchscreens.”
