CBI Retail Ventures has unveiled its largest airport project to-date: the new 19,000-square-foot, two-level TRG Duty Free inside Dallas Fort Worth International Airport’s (DFW) Terminal D. The new TRG Duty Free is also the largest and most technologically advanced duty-free store in the Western Hemisphere.
TRG Duty Free opened-to-the-public on Wednesday, December 20, with a celebratory event featuring exclusive tours and appearances from DFW’s senior leadership team -- including CEO Sean Donohue, EVP of revenue management Ken Buchanan, VP of concessions Zenola Campbell, and AVP of concessions Michael Baldwin; as well as CBI Retail Ventures’ CEO Steve Flory, world-renowned sculptor James Surls, media members, and other VIPs.
The new state-of-the-art TRG Duty Free offers DFW travelers an unparalleled experiential shopping environment that masterfully integrates world-class retail, exclusive high-end local brands, VIP concierge services, cutting-edge technology, and world-renowned art all in one location. Specifics include:
- Two (2) levels with two (2) elevators, four (4) staircases, and two (2) mezzanines
- $2MM in dynamic digital displays, state-of-the art control systems, and interactive technology with multilingual content
- Two (2) integrated hold room spaces for adjacent American Airlines gates with modern seating clusters, charging stations, 50+ iPads with interactive apps, and elevated work stations
- Two (2) free and open-to-the-public luxury lounges providing a “club-like” atmosphere to all travelers
- 240-foot mezzanine railings embedded with gold, silver and glass
- The first Armani Exchange store located inside the secure space of an airport
- The first Ulysse Nardin watch boutique located within a duty-free environment in a North American airport
- Statement artworks and monumental sculptures by world-renowned artist James Surls
- Tasting bars integrated into retail for product sampling and demos
- VIP concierge service stations to provide informational assistance and specialty services
- Retail from international luxury brands, including Estee Lauder, La Mer, Dior, Lancôme, Prada, Hermes, Ralph Lauren, Carolina Herrara, Paco Robanne, Gucci, Marc Jacobs, Bvlgari, IWC, Tom Ford, Marc Jacobs, Armani, YSL, Chanel, Burberry, D&G, Omega, Tom Ford, Calvin Klein, and Hugo Boss
- Exclusive goods from iconic local brands, such as TX Whiskey, Bohlin, and Askinosie Chocolate
- Semi-circular “immersive promotional pod” filled with floor-to-ceiling seamless digital monitors for videos, advertisements, and brand launches
- Two “heli-pads” that utilize air space and serve as landing zones for large-scale sculptures by James Surls
- Sustainable design elements including low-profile raised flooring, 100% high efficiency LED lighting, LED technology-powered digital displays, and a daylight-optimized building footprint with high-performance glazing systems
“We are proud to not only have developed the largest duty free store in the Western Hemisphere, but also have designed a first-of-its-kind immersive store experience at DFW Airport,” said Steve Flory, chief executive officer at CBI Retail Ventures. “The end result reflects the convergence of entertainment and retail, as well as the coming together of digital and physical experiences. This truly marks the pinnacle of DFW Airport’s goal of being a world-class global superhub. It is a blend of international couture, state-of-the-art technology, and luxurious services — all while capturing the spirit and beauty of modern Texas.”
